Edit your bids - Google Ads Help (2024)

FAQs

Edit your bids - Google Ads Help? ›

Change your bids in small increments: Then look for changes to the clicks and conversions of your keywords before editing again. Internet traffic is always changing, so it's important to re-evaluate your bids regularly. Improve your Quality score: It's possible to improve your ad's position without increasing costs.

Change your bids in small increments: Then look for changes to the clicks and conversions of your keywords before editing again. Internet traffic is always changing, so it's important to re-evaluate your bids regularly. Improve your Quality score: It's possible to improve your ad's position without increasing costs.

A bid adjustment is a percentage increase or decrease in your bids. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

If your standard bid strategy shows as misconfigured, it means that campaign shares a budget with campaigns that aren't all on the same portfolio bid strategy. To fix this, remove the shared budget from the campaign, or add all campaigns in the shared budget to a single portfolio bid strategy.

Smart Bidding refers to bid strategies that use Google AI to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversion and Maximize conversion value are all Smart Bidding strategies.

The learning phase is the timeframe when your bid strategy is learning in order to get you optimal results. Ignited when updating an existing campaign or launching a new one, this phase can last anywhere from one week to one month.

Then the optimal bidding strategy is to submit a bid equal to one's actual value for the object. Bidding one's private value in a second-price auction is a weakly dominant strategy. That is, irrespective of what the other bidders are doing, no other strategy can yield a better outcome.

How much should you bid on Google Ads? ›

You've seen that on average, 1 in 10 visits to your website results in a purchase. If you set a max. CPC bid of US$1, you'll break even (advertising costs = sales). To make a profit, you should spend less than US$1 to get a click on your ad, which means you'll want to set your max.

Click Edit drop-down, and select Change max.

In the page that opens, you may set a new bid, increase or decrease your bid, raise bids to the first page or top of page CPC. If you would like to use the default ad group bid, leave the amount blank. Click Apply.

Consider your goals

If you want customers to take a direct action on your site, and you're using conversion tracking, then it may be best to focus on conversions. Smart Bidding lets you do that. If you want to generate traffic to your website, focusing on clicks could be ideal for you.

CPC= CPA x Conversion Rate

Bottom line: If you know your goal CPA and your current conversion rate by ad group, you know what you should be willing to pay for a click to the keywords in that given ad group. This will help you determine your AdWords bids.

Each auction decides which ads will show at that moment in that space. Your bid puts you in the auction. You can focus on different things when you bid: clicks, impressions, conversions, views, or engagements, depending on your campaign type.

In your Google Ads account, click the Tools icon. . Click the Budgets and bidding drop down in the section menu. Click Bid strategies.

Select the campaigns you'd like to include. Click Edit from the navigation menu (top). Click Change bid strategy from the dropdown menu. You can choose to Create new portfolio strategy, or Use existing portfolio strategy.