About bid strategy statuses - Google Ads Help (2024)

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The “Bid strategy type” column shows the bid strategy of the campaign, even if it’s not a portfolio bid strategy. If you do not see the “Bid strategy type” column and would like to, you can enable it by clicking on the columns icon above the table, clicking “Modify columns,” and selecting "Bid strategy type" under the “Attributes” category.

Your bid strategies are limited by available search volume. Your ads are only eligible to show on a limited number of searches.

Next step

If your bid strategy is limited by inventory, you can expand your targeting by adding relevant keywords, Dynamic Search Ads, broad match keywords, or other forms of targeting

Maximum and/or minimum bid limits are preventing your bids from being fully optimized.

Next step

If your bid strategy is not performing as well as you'd like, you may want to increase the maximum bid limit and/or decrease the minimum bid limit.

Many of the keywords using this strategy are Limited by budget. As a result, Google Ads may not be able to raise bids enough to meet your goals.

Next step

Increase the budgets associated with this strategy. Learn how to optimize your average daily budget.

Limited by bidding strategy - Applicable to campaigns only.

Your bid strategy is currently limited. You can bid more efficiently to get more conversions or conversion value and optimize towards your conversion goals by using a fully automated bid strategy.

Next step

If your bid strategy is limited, consider upgrading your bidding strategy to use a fully automated bidding strategy, to get more conversions at a similar CPA or more conversion value at a similar ROAS. Google Ads will provide a custom recommendation for your campaign directly in the “Status” column of your Campaigns.

If your standard bid strategy shows as misconfigured, it means that campaign shares a budget with campaigns that aren't all on the same portfolio bid strategy. To fix this, remove the shared budget from the campaign, or add all campaigns in the shared budget to a single portfolio bid strategy.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down menu, then click Campaigns.
3. Go to the bid strategy report. Learn how to Find your bid strategy reports.
4. Click Fix It.
5. Fix It will bring you to the Campaigns table and filter to all the campaigns in your shared budget.
6. Select all your campaigns by checking the box at the top of the “Campaign column”.
7. Click Edit, then select “Change bid strategy”.
8. From the dropdown, add your campaigns to a single portfolio bid strategy by selecting either:
   • Maximize clicks
   • Maximize conversions
   • Maximize conversion value
9. Click Use a portfolio strategy, then select “Create new portfolio strategy”. Set a name and options based on the strategy you have selected.
10. Click Apply.

If your portfolio bid strategy shows as misconfigured, it means that your bid strategy shares budgets with campaigns using other bid strategies. You’ll need to remove those campaigns from their shared budgets, or add them to your portfolio bid strategy.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down menu, then click Campaigns.
3. Go to the bid strategy report. Learn how to Find your bid strategy reports.
4. Click Fix It.
5. Fix It will bring you to the Campaign table and filter to all campaigns in the shared budget.
6. Select all your campaigns by checking the box at the top of the “Campaign column”.
7. Click Edit, then select “Change bid strategy”.
8. From the dropdown, add your campaigns to a single portfolio bid strategy by selecting either:
9. Maximize clicks
10. Maximize conversions
11. Maximize conversion value
12. Click Use a portfolio strategy then select “Use existing portfolio strategy”. Select the original portfolio strategy that was marked "Misconfigured".
13. Click Apply.

Your bid strategy targets app installs, but you don’t have any conversion actions that your bid strategy can use.

Next steps

If you haven’t already, you’ll need to set up an app install conversion action for Android or iOS. If you already have mobile app conversion tracking set up, check the following settings to make sure your conversion data is available to your bid strategies:

Verify your conversion action is enabled

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down menu, then click Summary.
3. Select your conversion action and check its status.
   • If your conversion action is enabled, it will be a green dot.
   • If your conversion action is removed, it will be a red X. To enable the conversion action, click Edit and choose Enable.

Verify the “Include in ‘Conversions’” setting is checked

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down menu, then click Summary.
3. Click the name of your conversion action, and find the “Include in ‘Conversions’” column.
   • If “Include in ‘Conversions’” is marked “Yes”, then no change is necessary.
   • If “Include in ‘Conversions’” is marked “No”, then you’ll need to change the setting to “Yes”.

Learn more about the “Include in ‘Conversions’” setting

Your bid strategy targets phone calls from ads, but you don’t have any conversion actions that your bid strategy can use.

Next steps

If you haven’t already, you’ll need to set up conversion tracking to Track calls from ads. If you’ve already set up conversion tracking to track calls from ads, check the following settings to make sure your conversion data is available to your bid strategies:

Verify your conversion action is enabled

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down menu, then click Summary.
3. Select your conversion action and check its status.
   • If your conversion action is enabled, it will be a green dot.
   • If your conversion action is removed, it will be a red X. To enable the conversion action, click Edit and choose Enable.

Verify the “Include in ‘Conversions’” setting is checked

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down menu, then click Summary.
3. Click the name of your conversion action, and find the “Include in ‘Conversions’” column.
   • If “Include in ‘Conversions’” is marked “Yes”, then no change is necessary.
   • If “Include in ‘Conversions’” is marked “No”, then you’ll need to change the setting to “Yes”.

Learn more about the “Include in ‘Conversions’” setting

Your bid strategy targets conversions on your website, but you don’t have any conversion actions that your bid strategy can use.

Next steps

If you haven’t already, you’ll need to Set up conversion tracking for your website. If you already have conversion tracking set up for your website, check the following settings to make sure your conversion data is available to your bid strategies:

Verify your conversion action is enabled

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down menu, then click Summary.
3. Select your conversion action and check its status.
   • If your conversion action is enabled, it will be a green dot.
   • If your conversion action is removed, it will be a red X. To enable the conversion action, click Edit and choose Enable.

Verify the “Include in ‘Conversions’” setting is checked

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop down menu, then click Summary.
3. Click the name of your conversion action, and find the “Include in ‘Conversions’” column.
   • If “Include in ‘Conversions’” is marked “Yes”, then no change is necessary.
   • If “Include in ‘Conversions’” is marked “No”, then you’ll need to change the setting to “Yes”.

Learn more about the “Include in ‘Conversions’” setting