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Tushar Chugh
Strategy & Growth @OfBusiness | Bajaj Auto | Tata Steel | IIM Rohtak
Published Dec 7, 2022
Segmentation is a logical and important part of marketing any product or a service. It helps in understanding the distinct groups already existing in the market. One approach to market segmentation is 'Value Based Segmentation' in which price charged commensurate the perceived value of the product or service delivered to the customer.
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There are 6 steps to arrive at value based segmentation:
Source: Thomas Nagle
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