Decisions are part of the manager's remit. Difficult choices may have to be made for the common good of the organisation. There are three types of decision in business:
- strategic
- tactical
- operational
| strategic | tactical | operational |
|---|---|---|
| long term | medium term | day-to-day |
| complex | less complex | simple and routine |
| made by senior managers | made by middle managers | made by junior managers |
| eg aiming to be market leader | eg launching new product/opening new branches | eg regular ordering of supplies/creating staff rota |
Mission statement
A mission statement is a formal written statement of the objectives and aims of a company. The BBC's mission statement is:
To enrich people's lives with programmes and services that inform, educate and entertain.
