Porter’s Five Forces of Competitive Position Analysis (2024)

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Jun 10, 2013 · 2 min read

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Framework/theory

Porter's Five Forces of Competitive Position Analysis were developed in 1979 by Michael E Porter of Harvard Business School as a simple framework for assessing and evaluating the competitive strength and position of a business organisation.

This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter’s five forces help to identify where power lies in a business situation. This is useful both in

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Porter’s Five Forces of Competitive Position Analysis (2024)
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