Hilton Worldwide Holdings Inc Market share relative to its competitors, as of Q4 2023 (2024)

FAQs

What is Hilton's market share? ›

The top Hilton Competitors are Marriott, Hyatt, Peninsula, Mandarin Oriental, Aman, Ritz Carlton, Intercontinental, Four Seasons and others. Hilton group of hotels was established back in 1919 by Conrad Hilton.

Hilton has easily recognized their competitive strategy as one of broad differentiation. They seek to create all different types of brands that cater to each specific target markets needs and wants.

According to the latest TipRanks data, approximately 48.40% of the company's stock is held by institutional investors, 8.73% is held by insiders, and 4.39% is held by retail investors. Vanguard owns the most shares of Hilton Worldwide Holdings (HLT).

Market cap: $50.72 Billion

As of May 2024 Hilton Worldwide has a market cap of $50.72 Billion.

Market share is the percentage of revenue one hotel makes as compared to the overall competitive market. It is calculated by taking your hotel room nights sold and dividing that by the total market room nights sold.

Introducing Spark by Hilton

High-quality stays should be available to every travel budget – so we deliver exceptional essentials at a budget-friendly price.

Hilton Diamond status is the highest elite status level you can achieve and offers additional perks like suite-level space-available room upgrades, a 100% point bonus on stays, premium Wi-Fi access, a 48-hour room guarantee and even the ability to give Gold elite status to another Hilton Honors member.

Demographic Segmentation

Hilton target customer segment represent middle and senior aged professionals with high level of income belonging to upper social class.

Threats. Intense Competition and Market Saturation: The hospitality industry is highly competitive, with numerous players vying for market share. Hilton faces competition from both established hotel chains and emerging brands, which could impact its revenue and profitability if it fails to differentiate effectively.

What makes Hilton hotel unique? ›

Each Curio Collection by Hilton hotel is handpicked for its distinct character, offering travelers authentic, curated experiences through distinctly local touches and unexpected amenities. Each property is part of the destination it calls home, from urban landmark hotels to grand beach resorts.

Hilton's people-first employee-oriented company culture that harmonizes with their corporate vision and strategy, grants them a unique competitive advantage in the hospitality industry.

On July 3, 2007, Hilton Hotels Corp. agreed to an all-cash buyout from the Blackstone Group LP in a $26 billion (including debt) deal that would make Blackstone the world's largest hotel owner. At $47.50 per share, the buyout price was 32 percent higher than the closing value of a share of Hilton stock on July 3.

The Hilton family is one of the world's most powerful and famous families and are worth over $14.2 billion dollars.

Although it's one of the largest hotel brands in the world, Hilton trails behind Marriott with over 7,000 properties worldwide. Among its 20 brands, you'll find luxurious properties such as Waldorf Astoria and more budget-oriented options such as Hampton by Hilton. Hilton brands include: Canopy by Hilton.

Leading position in the U.S.

In the U.S., Hilton is one of the top ten companies in the U.S. This includes hotel companies that represent ~58% of the market share by the number of rooms. Hilton (HLT) and Marriott (MAR) have the highest market share of ~10% each.

Overall company Market Share Q3 2023

Overall company, revenue fell by -8.78 % and company lost market share, to approximately 27.73 %.

The case of Hilton illustrates the successful integration of disruptive technologies in marketing strategies. Hilton's approach, characterized by the innovative use of social media for advertising and customer engagement, has notably improved its brand awareness, customer retention, and revenue generation.

Demographic Segmentation

Hilton target customer segment represent middle and senior aged professionals with high level of income belonging to upper social class.