Seminar Paper, 2016
17 Pages, Grade: 1,3
Anonymous
Excerpt
Table of Contents
Table of Contents
List of Abbreviations
List of Figures
1. Introduction
2. Foreign Market Entry
2.1 Definition of Market Entry
2.2 Motives for Foreign Market Entry
3. Elements of International Market Entry Strategies
3.1 Choosing the Target Market
3.2 Setting Objectives and Goals
3.3 Choosing the Entry Mode
3.3.1 Export Modes
3.3.2 Intermediate Modes
3.3.3 Hierarchical Modes
3.4 Designing the Marketing Plan
4. Emerging Markets
4.1 Definition
4.2 Characteristics
5. Conclusion and Outlook
Bibliography
Excerpt out of 17 pages
Details
- Title
- A Discussion of Market Entry Strategies in Emerging Markets
- College
- University of Applied Sciences Essen
- Grade
- 1,3
- Year
- 2016
- Pages
- 17
- Catalog Number
- V492124
- ISBN (eBook)
- 9783668964464
- ISBN (Book)
- 9783668964471
- Language
- English
- Keywords
- Markteintritt, Markteintrittsstrategie, Emerging Markets, Strategisches Management
- Quote paper
- Anonymous, 2016, A Discussion of Market Entry Strategies in Emerging Markets, Munich, GRIN Verlag, https://www.grin.com/document/492124
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