What type of content performs best on Facebook 2022?
There's no disputing it: video is the champion of all content on Facebook. In fact, video performs better than any other form of content on the platform. Videos are incredibly engaging, they promote interaction, and they're highly shareable.
- Ask questions. One great way to start conversations with your audience is by simply asking questions. ...
- Behind-the-Scenes. ...
- Trending topics. ...
- Branded graphics. ...
- Tell stories. ...
- Videos. ...
- Product photos. ...
- Infographics.
- Fashion Apparel. Branded fashion apparel are some of the most selling stuff on the Facebook marketplace. ...
- Furniture & Home Decor. ...
- Mobile & Accessories. ...
- Books. ...
- Baby Care Products. ...
- Sports Supplies & Fitness Equipment. ...
- Health & Wellness Products. ...
- Toys.
Best content type #1: User-Generated Content (UGC)
User-generated content is a type of content that is created by your users, rather than by your brand. This can include things like reviews, testimonials, social media posts, and more.
Blogs, ebooks, and video content are the three most popular forms of content according to HubSpot, but they don't need to be all you have.
Infographics
Visual content gets the most shares. It is a proven reality. As much as 32% of marketers are of the view that visual content is the most important content type that they create. Infographics are the best form of visual content that you must create to get shares.
Facebook Virality
If, for example, one thousand people have seen the new video you uploaded but only two liked or shared it, that video isn't viral even though it's been seen by large number of people. If, however, half of those one thousand people liked or shared the video, its virality percentage is much higher.
As of December 2022, the most-followed page is Facebook App's page with more than 185 million. The most-followed person is Portuguese footballer Cristiano Ronaldo, with over 160 million followers as of December 2022.
- Competitions. People are competitive by nature, which makes competitions and sweepstakes great for engagement. ...
- Polls and Surveys. ...
- Infographics. ...
- Videos. ...
- Livestreams.
- Target fans, not followers. Random Likes may make you feel good, but they don't put money in the bank. ...
- Keep posts short and sweet. ...
- Put images with your posts. ...
- Start a conversation. ...
- Use social tagging. ...
- Ask for likes.
What kind of content is in demand?
As you create engaging content, ask yourself: “What kind of content are people always going to want to read?” Focus on developing E-books, articles, advertorials, videos and other types of online content that will age well.
According to Hubspot, videos are actually the most popular content type in 2021, overtaking blogs and infographics. With videos, you can achieve maximum engagement and shareability that will help you gain new audiences.
- 6 Tips to Increase Facebook Engagement in 2022. True Anthem. ...
- Paid Content. Spending as little as $5 on a paid campaign can help you reach beyond your usual followers. ...
- Use Facebook Stories to reach more people. ...
- Videos are getting the most attention right now. ...
- Visuals. ...
- Topics and Timing. ...
- Respond and engage with followers.
- Create videos with in-stream ads. ...
- Add a paid subscription to your page. ...
- Collaborate with brands. ...
- Earn money directly from your fans. ...
- Run paid events online. ...
- Drive visitors to your online store.
Read the report
Video streaming: a complex, ever-evolving market. Re-modelling the commercial internet. A different approach to data. Performance media and marketing: an expanding playground for brands.
- Run Facebook Ads.
- Invite People to Like Your Page.
- Create Viral Content.
- Host a Giveaway.
- Post Attention Grabbing Content.
- Add a Facebook Likes Pop-Up.
- Try Out Facebook Live.
- Partner with an Influencer.
