Is Facebook still popular 2022?
With roughly 2.96 billion monthly active users as of the third quarter of 2022, Facebook is the most used online social network worldwide.
The total number of people that use Facebook each month decreased by roughly 2 million (-0.07%) in the three months leading up to July 2022. These latest figures indicate that roughly 36.8% of all the people on Earth use Facebook today.
Teen usage of the social media platform has more than halved in less than a decade. Facebook's declining popularity among younger demographics is widely known by now, but a recent study just revealed how far the once all-encompassing social media platform has fallen from grace in teens' eyes.
69% of Americans use Facebook
The US population reached 332 million people in 2022, meaning 54% of all Americans have a Facebook account (including actual infants). Infants aside, 69% of Americans over 18 are on Facebook, including 77% of people ages 30-49.
The company, which also owns WhatsApp, is struggling as companies cut advertising budgets in the face of economic uncertainty, changes to Apple's privacy settings hurt its targeted ads, and competition from rivals such as TikTok heats up.
Facebook lost daily users for the first time in its 18-year history, the platform's parent company Meta reported Wednesday, which chief executive Mark Zuckerberg attributed to stiff competition from fast-growing rivals like TikTok among young people.
The behemoth of social media saw a decline in usage, from 67 percent of Americans ages 12 and older to 62 percent of that same audience, according to Edison and Triton's survey of 2,000 randomly selected persons. This drop is seen in every age and gender demographic as well.
From the start of 2022 to now, the company has shed 70 per cent of its value.
- WT. Social. ...
- MeWe. MeWe markets itself as the “next-gen social network” — an app built with the latest social-sharing technology — with privacy built into the design. ...
- Mastodon. ...
- Diaspora. ...
- Minds. ...
- LinkedIn. ...
- Telegram. ...
- Reddit.
The active user drop isn't as bad as it sounds.
At that rate of decline, it would take more than 900 years for Facebook to be used by no one.
Is social media losing popularity?
Approximately 233 million Americans use social media in 2021. This is a slight increase over 2020. Overall, however, social media usage is only slightly higher in 2021 than 5 years ago.
The social network remains massive, indispensable for many, and isn't going away anytime soon.
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Online social interactions, ads, and average revenue per user.
California has been found to have the most Facebook users, with a whopping 2.5 million using the platform.
But for anyone who takes a longer-term view of these difficulties, the big story is that the company's user base may have stopped growing. The figures revealed last week show that the number of daily active users fell by 500,000 and that the numbers of monthly active users seems to have levelled off at 2.91 billion.
Many of the reasons people hate Facebook are valid. The platform has serious problems with privacy, fake news, and hate speech. It's also addictive and can be detrimental to your mental health. However, it's important to remember that Facebook is just a tool.
Many of those who delete Facebook speak of widely recognised reasons for leaving the platform: concerns with its echo chamber effects, avoiding time wasting and procrastination, and the negative psychological effects of perpetual social comparison.
But despite being widely accessible for more than 15 years, Facebook's user base continues to grow at a steady rate as we start 2022. Meta's latest earnings announcement revealed that Facebook's global monthly active users (MAU) had increased by 6.2 percent in the 12 months to October 2021.
Those who do have Facebook accounts are accessing them less frequently—instead, opting to use platforms like Instagram, Snapchat, and, increasingly, TikTok—as their primary social options.
A 2018 Pew survey of more than 3,400 U.S. Facebook users found that 44 percent of users ages 18 to 29 have deleted the app from their phones in the past year and over half (54%) have adjusted their privacy settings.
Do younger people still use Facebook?
Still, about six-in-ten teen Facebook users (57%) visit the platform daily. Across these five platforms, 35% of all U.S. teens say they are on at least one of them almost constantly.
Research has shown that over the past year, a significant number of younger users have left Facebook, with no plans to return. According to findings by Pew Research, 44% of younger users, those aged 18 to 29, have deleted the Facebook app from their phone.
Meta has lost billions of dollars in advertising income due to Apple's privacy reforms to its mobile operating system and the migration of younger users to TikTok from Facebook and Instagram, its two biggest moneymakers.
- Google. Google is the biggest competitor of Facebook when it comes to advertising. ...
- TikTok. ...
- Twitter. ...
- Pinterest. ...
- Snapchat. ...
- LinkedIn. ...
- WeChat.
- 1. Facebook. Facebook. ...
- Instagram. Instagram. ...
- Pinterest. Pinterest. ...
- LinkedIn. LinkedIn. ...
- Reddit. Reddit. ...
- Twitter. Twitter. ...
- Discord. Discord began life as a way for gamers to gather and chat while playing, but it's since expanded into a great app for communicating with anyone. ...
- Nextdoor. Nextdoor.
No, it's not. While Facebook isn't going away anytime soon — it still has over two billion daily active users — if Myspace taught us anything, it's that when the world's biggest social media site collapses, it effectively does so overnight. It's the Network Effect, but in reverse.
Studies have shown that social media can have a negative effect on your life satisfaction and subjective well-being. Evidence also suggests that social media is linked to depressive symptoms.
According to Pew, 81 percent of teens say social media helps them feel a greater connection with their friends and 68 percent think social media allows them greater access to social support.
And, no matter the level or type of job you're seeking, having no social media presence is a red flag that can fast-track your resume to the “no” pile. Here are three conclusions a hiring manager or recruiter may draw from you pulling an invisible man act on social media.
In many ways, the new trend of “quiet quitting” began on social media. People famous and non- delete their apps every day, with or without grand announcements, and for all sorts of reasons: trolls, boredom, time-management issues, misinformation and calls for violence — and, quite often, personal anxiety.
What is the #1 social media right now?
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.
Bullying, misinformation, safety risks, “fakeness” and distressing content are just some of the reasons young people say they're putting boundaries on social media. More than half of respondents ages 14-24 in a recent survey said they've deleted or thought about deleting their social media account or app.
If Facebook ceased to exist, you would lose messages, photos, friends, business connections, and a whole slew of other things. Just like when a hard disk dies, you would be forcibly separated from a large portion of your digital livelihood if Facebook closed.
Facebook shaken after its longest downtime in years with billions of users impacted. Social media platform Facebook has come back up after suffering a six hours long outage crippling its nearly 3bn users globally. The technical glitch affected Whatsapp and Instagram too, both owned by Facebook.
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Characteristic | Million unique visitors |
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Facebook (main) | 169.76 |
Instagram (main) | 121.23 |
Facebook Messenger | 106.4 |
Twitter (main) | 81.47 |
The latest statistics show that there are expected to be 242.86 million US Facebook users in 2023. This is defined as the number of internet users in the US who log into their Facebook accounts on any device at least once a month. The number of Facebook users in the US has been increasing in recent years.
Bangkok is Facebook's most active global city with 30 million users registered in the Big Mango. That's 1.5% of the entire global Facebook user base.
Facebook's user exodus continues as the younger generation moves away from the world's largest social media to newer alternatives.
U.S. Facebook users 2022, by age group. As of December 2022, 23.7 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook's largest audience in the country.
Facebook is the largest social media site worldwide, reigning as the king of social media, with 2.94 billion active users in 2022, according to Statista. That's more than half of the 4.65 billion social media users worldwide.
Why is Facebook still popular?
Facebook maintained its popularity for a long time due to its ability to connect with old friends and family members that you don't get to see every day. Now, with more apps that offer that same benefit and more, that has proven to be not enough.
So How Many Users Have Facebook Lost? The 2021 Q4 earnings report of Meta showed that Facebook's daily active users (DAUs) have shrunk from 1.930 billion to around 1.929 billion. This means that Facebook lost between 500,000 and one million users, depending on the news source.
The largest Facebook audience in 2021 is men aged between 25 and 34, accounting for 19% of total potential reach. Men using Facebook between the ages of 18-24 make up 15%, while female users between the ages of 24-35 are responsible for 13%.
1. Instagram. Instagram has well surpassed 1 billion monthly users, which is no surprise considering how the app blends the personal and professional with each new feature. If you're wondering whether a meaningful segment of your audience spends time on the platform, the answer is most likely a resounding yes.
This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.