What Is the Meaning of the C2C Business Model? (2024)

C2C is the common acronym used to describe a relatively new business model known as consumer-to-consumer. Other prominent industry models include business-to-consumer, or B2C, and business-to-business, or B2B. The C2C market has evolved since the late 1990s in large part because of the Internet and e-commerce. In a C2C market, one consumer buys goods from another consumer using a third-party business to facilitate the transaction.

Examples

  1. Online auction sites and other e-commerce platforms provide a third-party marketplace where consumers can buy and sell goods. EBay and Amazon.com are two prominent third-party C2C providers. EBay is a top auction site where individuals can list goods for customers to bid on. Amazon.com is the world's largest online retailer. The company operates as both a B2C and a C2C market, meaning it markets goods directly to customers and allows users to sell goods themselves. These C2C facilitators earn fees or commissions by allowing sellers to list and sell goods through their websites.

What Is the Meaning of the C2C Business Model? (2024)
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