What is real-time bidding (RTB)? | Adjust (2024)

FAQs

What is real-time bidding (RTB)? | Adjust? ›

Real-time bidding ( RTB) is a subcategory of programmatic media buying. It refers to the practice of buying and selling ads in real time on a per-impression basis in an instant auction. This is usually facilitated by a supply-side platform (SSP) or an ad exchange.

Real-time bidding (RTB) is the process in which digital advertising inventory is bought and sold. This process occurs in less than a second. On Authorized Buyers, you can use RTB to evaluate and bid on each available impression. This is available for any Authorized Buyer with an ad server or bid engine.

Advantages of Real-Time Bidding for Publishers

They can even ban ads with sensitive content. They can sell their unsold inventory at a higher price. Publishers can adjust prices according to demand and bids. They know who the advertisers are, and can tailor their offerings accordingly.

Real time bidding (RTB) is a form of programmatic advertising that allows for the buying and selling of digital ads in real time.

RTB advertising is an ad buying method where parties buy and sell ad impressions in real time via automated auctions that occur while a page or mobile app is loading. These auctions take place in milliseconds, dramatically cutting the time it takes to buy ad space.

Take, for example, the moment in a mobile game where the player watches an ad between game levels. At that moment, the mobile SSP runs an auction for all of the advertisers interested in showing an ad to that player. The advertisers make their bid and, in a split-second, the highest bidder is chosen.

Pros of real-time bidding include precise audience targeting, financial control, and real-time optimization for advertisers and publishers. Cons involve potential mismatches in ad content and context, challenges with user data accuracy, and compliance with data protection regulations.

RTB is a technology that helps advertisers reach their target audiences with highly relevant ads in real-time. In RTB, the value of an ad impression is calculated by: Bid price (advertiser's bid) Quality score (how well an ad fits with a particular publisher's audience and content)

RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.

What is an example of a brand RTB? ›

Trident gum's “4 out of 5 dentists” is a simple example of an effective RTB. The use of reasons-to-believe can apply to any person, product, service, or business. Whether your are building your personal brand or your company's, it's your job to develop an RTB that resonates with your buyer.

RTBs – Reasons to Believe

While the benefits represent a brand's promise, the RTB ensures that consumers and partners find that promise credible.

There are several different ways of acquiring inventory in the real-time bidding (RTB) ecosystem. The four main types of auctions include a preferred deal, private marketplace, open auction, and programmatic guaranteed.

When users go to a website or mobile app, a real-time auction is conducted where advertisers bid and compete for an ad space. If the advertiser has the highest bid in the auction, their ad is displayed on a publisher's website or mobile app.

Welcome to the Residential Tenancies Board

We are an independent, public body. Our role is to register tenancies, operate a dispute resolution service, and regulate the residential rental sector in Ireland.

Real-Time Bidding and Connected TV Advertising

Buying and selling of ads on CTV is performed in virtue of sophisticated algorithms and robots on virtual auctions and it takes just 100 milliseconds on average to complete the entire deal.

For example, RTB House uses Deep Learning algorithms to automatically tweak campaigns for maximum effectiveness. It is also able to infer user interest based on data provided by a user, for example, by searching for or purchasing, a product (like a mountain bike) on their website.

During a bidding war, each home buyer continues to submit a higher or better offer, driving up the price of the home. This means that the buyer who wins the bidding war will likely pay more for the house than it was originally listed for. Bidding wars are the hallmark of a seller's market.

It all happens in milliseconds. In fact, RTB goes from start to finish in less than 200 milliseconds. It takes 300 milliseconds for you to blink. In other words, it's all said and done in less than the blink of an eye—literally.