Question:
What are some advantages of intensive, exclusive, and selective distribution? Does Nike pursue an intensive, exclusive, or selective distribution intensity strategy? Would you suggest any changes to this strategy?
Distribution Intensity
Distribution strategy is a part of marketing distribution strategy that helps the marketer by providing the products and services as per their demand for selling. It includes a large number of supply chain members in the distribution process of products and services.
See Also
The Marketing Mix 5 Ps- Helping You Choose the Right Strategies • InHouse Marketing + SustainabilityAn Overview Of NIKE’s Supply Chain And Manufacturing StrategiesWhat is a distribution strategy? The 2024 guideDistribution Management DefinedAnswer and Explanation:1
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Advantages of distribution intensity strategies are as follows:
1) Intensive distribution strategy helps to create awareness about the products and...
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