Research Article,J Tourism Res Hospitality Vol: 2 Issue: 4
| Céline Jacob and Nicolas Guéguen* | |
| Université de Bretagne-Sud, Vannes, France | |
| Corresponding author : Nicolas Gueguen Université de Bretagne-Sud, UFR DSEG, Rue de la loi,56000, Vannes, France E-mail: nicolas.gueguen@univ-ubs.fr | |
| Received: June 24, 2013 Accepted: June 26, 2013 Published: August 08, 2013 | |
| Citation: Guéguen N, Jacob C (2013) Waitresses’ Hair Color and Customers’ Tipping Behavior: Blondes Receive more Tips from Men but not from Women. J Tourism Res Hospitality 2:4. doi:10.4172/2324-8807.1000125 |
Abstract
Waitresses’ Hair Color and Customers’ Tipping Behavior: Blondes Receive more Tips from Men but not from Women
The study of the effect of women’s hair color on people’s behavior has revealed discrepant results, which could be explained by many methodological differences and confounding variables in the literature on this topic. For this study, the effect of hair color on behavior was experimentally tested in a tipping context. Two waitresses in one restaurant located in Brittany, France, were instructed to wear blond, brown, or dark colored wigs. The effect of hair color on tipping according to the patrons’ gender was measured. It was found that the waitresses wearing blond wigs received more tips but only from male patrons. Waitresses’ hair color had no effect on women’s tipping behavior.
Keywords: Tipping; Hair color; Blond; Gender differences
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