15 content strategist skills for your resume and career
1. Content Strategy
Content strategy is a plan for using content to meet business goals. Content strategists use content strategy by developing educational commentary pieces, social media projects, and content marketing services for clients. They also create content strategy plans based on research, optimize website content, and customize copy for different devices. They work with internal teams to implement content strategy, provide content strategy services for consumer-focused clients, and plan and execute content strategy newsletters.
Here's how content strategists use content strategy:
- Developed educational commentary pieces, social media projects and content strategy services for a diversity of domestic and international clients.
- Established first company-wide assessment, recommendations, requirements, strategy and execution of content marketing and LinkedIn content strategy.
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2. Digital Marketing
Digital marketing uses online platforms to promote products and services. Content strategists use digital marketing to reach a wider audience and increase engagement. They create content for email campaigns, develop page templates to reduce bounce rates, and work with design and development teams to create digital marketing materials. They also implement SEO analysis to improve online presence. For example, a content strategist might create a digital marketing plan to boost donor value, or develop a strategy and brand for a hotel's digital marketing assets.
Here's how content strategists use digital marketing:
- Developed comprehensive taxonomy and metadata standards governing the product portfolio to facilitate modern, digital marketing and merchandising.
- Engaged clients and delivered complex digital marketing information in dynamic and easily understood reports
3. Digital Content
Digital content refers to the information and media published online. Content strategists use digital content in various ways, such as identifying emerging trends, developing content to support inbound marketing, and managing and leading the strategy for digital content. They also work closely with other teams like public relations and production to produce, edit, and proof digital content for various channels. For example, they may create and manage digital content for company blogs and social media accounts, promote digital content to increase traffic and inbound links, and manage content across multiple platforms to ensure responsive design and compliance with regulations.
Here's how content strategists use digital content:
- Identified and analyzed emerging digital trends to contribute forward-thinking concepts and designs for proposals and digital content campaigns.
- Developed digital content with testing strategies to continually increase customer experience and product engagement.
4. User Experience
User experience refers to the way a person feels about their interactions with a product, system, or service. Content strategists use user experience to create a positive and intuitive experience for users. They collaborate with designers and developers to ensure that the content they create is easily accessible and understandable, and that it meets the needs of the target audience. They also conduct research to identify gaps and opportunities for improvement, and use this information to develop strategic recommendations for improving the user experience. For example, they may create editorial calendars and publish feature content, art, and graphics that are optimized for the user experience.
Here's how content strategists use user experience:
- Managed the development of a comprehensive user experience design strategy for professional sellers on a leading international e-commerce site.
- Evaluated existing content to make strategic recommendations for improvement including: user experience, taxonomy, segmentation and more.
5. Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience. Content strategists use content marketing to customize marketing strategies for businesses, promote thought leadership, and increase web visitors. They analyze current content marketing efforts, conduct research, and educate clients and colleagues on best practices. They also develop and implement comprehensive content marketing programs and scale analytical capabilities.
Here's how content strategists use content marketing:
- Customize doable e-content marketing strategies for businesses.
- Created firm-wide Thought Leadership/Content Marketing program.
6. Content Creation
Content creation is the process of developing and publishing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the intention of driving profitable customer action. Content strategists use content creation to translate established brand concepts into timely, relevant content for various mediums. They plan, acquire, develop, and oversee content creation for businesses and ensure that it meets stated goals set by clients. They also create and maintain dashboards to measure the ROI of content creation efforts. For example, a content strategist may interview executives and write engaging posts for a mobile developer blog.
Here's how content strategists use content creation:
- Provided holistic digital solutions for content creation, implementation and management.
- Build usability testing into content creation.
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7. Content Development
Content development refers to the process of creating and refining content for distribution. Content strategists use content development to manage and coordinate the creation of content for different projects, such as courses, websites, and e-learning materials. They work with internal contributors, freelancers, and media partners to ensure the content meets the required standards. They also help clients manage content through editorial calendars, workflows, and long-term governance plans. For example, they might interview subject matter experts to validate content during the development process.
Here's how content strategists use content development:
- Managed content development of assigned course projects until final product release through SharePoint.
- Identify and leverage opportunities to improve content development processes and tools.
8. Project Management
Project management refers to the process of planning, organizing, and supervising the execution of a project. Content strategists use project management to oversee the development of blogs and articles, communicate with authors and creative teams, and ensure projects are completed on deadline. They also engage in project management duties related to quality assurance and tracking codes, assist with additional duties, and provide project management support.
Here's how content strategists use project management:
- Project management: Organize book layouts, communicate with authors and creative team, and keep projects on deadline.
- Project Management - Oversaw the development, creation and launch of the association's newest blog.
9. Style Guides
A style guide is a document that outlines the rules and guidelines for writing and communicating within an organization. Content strategists use style guides to ensure that all content is consistent and follows the same standards. They develop and maintain these guides across different departments, deliver training on them, and use them to compose, audit, and edit content. By establishing these guidelines and procedures, content strategists can effectively guide content delivery teams and ensure that all content is of the highest quality.
Here's how content strategists use style guides:
- Developed and maintain editorial calendars, style guides and content inventories across the Wholesale organization.
- Developed and delivered training and editorial style guides as final deliverable.
10. WordPress
Wordpress is a self-hosted blogging and website content management system. Content strategists use Wordpress to manage and deliver blog content, as well as to create and launch small business websites. They use Wordpress to program, design, and launch these websites, and often work with other content management systems, such as Joomla and Marketo.
11. Google Analytics
Google Analytics is a web analytics service that provides insights into user behavior on websites and apps. Content strategists use Google Analytics to optimize conversions and improve website performance. They use the tool to analyze website metrics, track the success of online marketing campaigns, and identify low-performing landing pages. They also leverage data from Google Analytics to recommend strategy changes and drive revenue and project goals. For example, one content strategist used Google Analytics to determine the success of their website and online marketing campaigns. They also used custom reports to evaluate the success of their content campaigns.
Here's how content strategists use google analytics:
- Leveraged data from Google Analytics and Pulse to optimize conversions.THUPHAN
- Manage Google AdWords and Google Analytics accounts reporting progress to management to recommend strategy changes to drive revenue and project goals.
12. Client Facing
Client facing refers to interactions with customers or clients. Content strategists use client-facing meetings to draft and issue RFPs and RFQs. They also use these meetings to develop internal tools and external client-facing products. They are also acknowledged as client-facing data experts and support senior social strategists by developing client-facing deliverables.
Here's how content strategists use client facing:
- Conducted client facing meetings on a regular basis, drafted and issued RFP's and RFQ's.
- Led interaction between tax, product management and the development team on improvement of internal tools and external client facing products.
13. Web Content
Here's how content strategists use web content:
- Develop buyer personas, content inventories and other assets needed to drive strategy, Write, review and edit web content.
- Created web content strategies and online marketing copy to educate customers applying for purchase, refinance, and home equity loans.
14. Editorial Calendar
Here's how content strategists use editorial calendar:
- Increased internal efficiency by developing quarterly editorial calendars and content inventories, documenting a content policy, and managing writers.
- Developed editorial calendars and managed teams of writers to ensure the organization were producing timely, relevant content.
15. Facebook
Here's how content strategists use facebook:
- Developed community and seller messaging for eBay's Facebook campaigns and strategic public social networks.
- Learn more at http://obamasuperpac.com/index.html and Facebook.com/ObamaSuperPac.
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