The Difference Between a Plan and a Strategy - Infinity Concepts (2024)

These two terms, often used interchangeably are far from the same … Each is a completely different concept.

The Plan

A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is a good thing to have. In fact, it is vital to the success of almost any effort. However developing a plan should not be the first step in addressing a task.

The Strategy

A strategy is bigger than a plan. Strategy tackles the question of why? It has a large scope and looks at the end result as well as the many paths to the desired outcome. A strategy looks at every possible influencing factor, both seen and unforeseen and comes to terms with the whole situation, not just one end result.

Plan vs. Strategy

A plan says, “Here are the steps,” while a strategy says, “Here are the best steps.” Strategy speaks to the reasons why, while the plan is focused on how.

In a perfect world the strategy always comes before a plan and shapes the details of the plan. A strategy is the overarching wisdom that coordinates all of the plans in order to effectively reach the goals.

The Take Away

Remember, having a plan is essential, but developing a strategy should always come first. And whatever you do, don’t try to fit a strategy around existing plans. Rather, develop the right strategy and create the appropriate plans around the strategy.

Strategy drives the plan toward the goal. A plan alone wanders aimlessly.

Infinity Concepts can help better define your strategy and put your plan into action. Let’s talk today!

  • Author
  • Recent Posts

The Difference Between a Plan and a Strategy - Infinity Concepts (1)

Director of Client Success at Infinity Concepts

George manages the development of projects and comprehensive marketing campaigns.

The Difference Between a Plan and a Strategy - Infinity Concepts (2)

The Difference Between a Plan and a Strategy - Infinity Concepts (2024)

FAQs

The Difference Between a Plan and a Strategy - Infinity Concepts? ›

A plan says, “Here are the steps,” while a strategy says, “Here are the best steps.” Strategy speaks to the reasons why, while the plan is focused on how. In a perfect world the strategy always comes before a plan and shapes the details of the plan.

What is the difference between a plan and a strategy? ›

Strategy identifies your purpose and direction. A plan details how you execute that direction. The common term “strategic plan” is an oxymoron, like fitness exercise or financial investing.

What is the difference between a plan and a strategy document? ›

A strategy document explains the strategy. It documents the strategy and the thinking behind the strategy. Unfortunately, much of the advice that you may see on the internet, merges these two ideas. They call any documents that describe the strategy, a 'strategic plan'.

What is the difference between a strategic concept and a master plan? ›

A strategic plan answers the question “where do we want to go?” while a master plan provides a road map that shows how we can get there. In identifying a clear goal for the master plan, always begin with the school's strategic plan. Understand your primary reason for undertaking the plan.

What is the difference between strategic goals and plans? ›

Strategic goals vs.

Strategic planning is the process of defining the direction your company wants to go in the next three to five years. A strategic plan includes longer term goals, strategic goals, and shorter-term goals that describe how you'll achieve your strategic goals.

What comes first, strategy or plan? ›

In a perfect world the strategy always comes before a plan and shapes the details of the plan. A strategy is the overarching wisdom that coordinates all of the plans in order to effectively reach the goals. Remember, having a plan is essential, but developing a strategy should always come first.

Why a strategy is not a plan? ›

However, while planning is an important aspect of running a business, it is not the same as a strategy. Planning is focused on the activities a company is going to engage in, while strategy is an integrative set of choices that positions a company on a playing field of their choice in a way that they win.

What are the 5 P's of strategy? ›

By considering each aspect - plan, ploy, pattern, position, and perspective - you can craft a more comprehensive, effective approach. So next time you're faced with a strategic challenge, break out the 5 P's and see how they can guide you to a winning solution.

What is strategy as a plan? ›

Strategic planning is a process in which an organization's leaders define their vision for the future and identify their organization's goals and objectives. The process includes establishing the sequence in which those goals should be realized so the organization can reach its stated vision.

What falls under strategy to plan? ›

Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company's overall long-term goals or desires.

What are the main differences between a strategic plan and a business plan? ›

While the business plan lays out how the business is run from day to day, the strategic plan focuses on how you will achieve specific initiatives to develop your business.

What is the difference between strategic management and plan? ›

Strategic planning is the approach used in forming an organization's direction (e.g., its vision, mission and priorities). On the other hand, strategic management is the overall process of achieving that direction, from planning to executing.

What is the difference between strategic thinking and planning? ›

Differences Between Strategic Thinking and Planning

Strategic thinking is what informs the blueprint created during strategic planning. The order cannot be reversed. Strategic thinking is broad and open to all ideas; strategic planning is precise and focuses only on ideas that are worth pursuing.

What defines a strategy? ›

Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources).

What is the difference between strategic plan and management plan? ›

Strategic planning is usually more formal, structured, and analytical, while strategic management is typically more flexible, dynamic, and responsive. Strategic planning is the process of defining an organization's long-term objectives and determining the strategies necessary to achieve them.

What comes first, strategy or objectives? ›

Generally, you'll see Goals or Objectives before Strategy. And this makes sense at Business Unit and Product levels. But not necessarily at a corporate level.

Can you have a plan without a strategy? ›

You can have a plan without a strategy, but a strategy without a plan is a story unfulfilled.

Is a business plan the same as a strategy? ›

While a business plan outlines short or mid-term goals and steps to achieve them, a strategic plan focuses on a company's mid to long-term mission and how to accomplish this. If you want to prepare for success, you need to make sure you are using the right type of plan.

What is the difference between a project plan and a strategic plan? ›

Timeline: A project plan covers the duration it will take to achieve a project's goals. That could be two months or two years. A strategic plan generally covers a 3–5-year period. Process: Perhaps most importantly, a strategic plan is less a product than a process.

Should strategy be a plan? ›

Without a strategic plan, organizations may struggle to maintain focus, allocate resources efficiently, or adapt to changing circ*mstances. They may miss opportunities for growth or become vulnerable to competitive threats. Companies with a strategy may be more likely to face challenges in sustaining long-term success.

Top Articles
Latest Posts
Article information

Author: Kelle Weber

Last Updated:

Views: 5790

Rating: 4.2 / 5 (73 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Kelle Weber

Birthday: 2000-08-05

Address: 6796 Juan Square, Markfort, MN 58988

Phone: +8215934114615

Job: Hospitality Director

Hobby: tabletop games, Foreign language learning, Leather crafting, Horseback riding, Swimming, Knapping, Handball

Introduction: My name is Kelle Weber, I am a magnificent, enchanting, fair, joyous, light, determined, joyous person who loves writing and wants to share my knowledge and understanding with you.