There is a significant long-term growth opportunity for both the industry and our company. In terms of markets, commercial beverages represent approximately 70 percent of beverage consumption in the developed world, and we have a 14 percent volume share across cold and hot nonalcoholic beverages with a very small position in flavored alcohol beverages today.
In the developing and emerging world, only about 30 percent of beverage consumption is commercialized and our volume share position within that is about half of what it is in the developed world. The developing and emerging world represents 80 percent of the world’s population, with over 6 billion people.
As another way to think about it…
The world has billions of people living in it, and that population continues to grow, but only a small percentage of those people are consuming our beverages today. Even if we doubled the number of drinkers of our beverages over the next decade, there would still be plenty of headroom to grow for years to come.
Therefore, we believe there is compelling long-term growth potential across the world through growing the overall industry and continuing to gain share.
Note: Data represents internal estimates of top 37 markets
(a) Represents population that does not consume commercial beverages
(b) Represents Weekly+ drinkers
FAQs
Strategy can be difficult to define, but essentially it can be thought of as: "Determining how we will win in the period ahead."
What is the best meaning of strategy? ›
A strategy is a general plan or set of plans intended to achieve something, especially over a long period. The group hope to agree a strategy for policing the area. What should our marketing strategy have achieved? Community involvement is now integral to company strategy.
What's your strategy meaning? ›
: a careful plan or method : a clever stratagem. b. : the art of devising or employing plans or stratagems toward a goal. 3. : an adaptation or complex of adaptations (as of behavior, metabolism, or structure) that serves or appears to serve an important function in achieving evolutionary success.
What is strategy with an example? ›
It refers to any number of practices that allow a company to better utilize its inputs by, for example, reducing defects in products or developing better products faster. In contrast, strategic positioning means performing different activities from rivals' or performing similar activities in different ways.
How do you describe a good strategy? ›
The Kernel of Good Strategy
- The first is a thorough diagnosis. This is more than a description of the situation; it is an articulation of the problems and challenges that need to be addressed, a simplified version of reality.
- The second is a clear guiding policy. ...
- Finally, a good strategy will include coherent actions.
A plan is an organized scheme created with a clear objective in mind. Conversely, a strategy functions as a flexible blueprint employed to achieve a particular goal, with the capacity for adaptation and change as needed.
What best describes strategy? ›
Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources).
What is the classic definition of strategy? ›
Strategy is a term that comes from the Greek strategia, meaning "generalship." In the military, strategy often refers to maneuvering troops into position before the enemy is actually engaged. In this sense, strategy refers to the deployment of troops. Once the enemy has been engaged, attention shifts to tactics.
What are 2 synonyms for strategy? ›
Synonyms of strategy
- plan.
- blueprint.
- program.
- scheme.
- project.
- design.
- system.
- arrangement.
/ˈstræt̬.ə.dʒi/ B2 [ C or U ] a detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations: The president held an emergency meeting to discuss military strategy with the Pentagon yesterday.
Just as corporate strategy is an integrated set of choices that positions a company to win, life strategy is an integrated set of choices that positions a person to live a great life.
What is being strategy? ›
Being strategic is the ability to lead ourselves, our teams and our organizations, in a way that advances the organizations missions and goals and creates advantage for the long term.
What is strategy simply explained? ›
Strategy is where you will focus your efforts to achieve your goals, and how you will succeed—or, “where to play and how to win.” It defines a specific course of action that will take you from where you are now to where you want to be.
What is strategy in real life? ›
In the context of everyday life, I define 'strategy' as a plan of action designed to achieve a long-term or overall aim. It's not just about what we want to achieve, but how we plan to get there. Remember, strategy is not just for the boardroom.
What is the concept of strategy? ›
It is defined as: “Strategy is the direction and scope of an organization over the long-term. It helps achieve an advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and fulfill stakeholder expectations.”
How do you determine a strategy? ›
To determine your strategy, you must understand fully the internal and external environmental factors that affect you. With that understanding, you can identify your clear advantages and use these to be successful. From there, you can make informed choices and implement your strategy effectively.
What is a strategy in your own words? ›
Strategy is where you will focus your efforts to achieve your goals, and how you will succeed—or, “where to play and how to win.” It defines a specific course of action that will take you from where you are now to where you want to be.
What are the 4 characteristics of strategy? ›
Furthermore, there are four basic characteristics of a successful strategy: goals that are simple, consistent and long term; profound understanding of the competitive environment; objective appraisal of the resources; and, effective implementation.
What are the three definition strategies? ›
You will use various strategies of definition (definition by function, example, and negation) to explain your unique opinion on the concept. Steps. Prewriting/Planning.
