A strategic policy example is a written statement of an organization's choices in its operating environment. For example, a public or nonprofit agency chooses which of society's problems to address through public services. In a small business, a policy might describe senior leadership's official position on organizational or employee behavior. Most organizations rely on employees to follow policies, or official decisions, to accomplish strategic goals.
Example of Marketing Planning
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The word "strategic" describes any organization that uses deliberate planning to structure activities and provides guidelines for implementing activities. A small business can set strategic policy to gain a desired market share. For instance, a company might create a marketing plan with goals for reaching three segments of the market. This company must align resources, including money and human resources, to reach these segments. The marketing manager must ensure that spending directly relates to at least one marketing goal.
Partnership With a Community
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Businesses must also work in tandem with local communities to build services that meet the public's needs. A private waste collection company must structure its operations to meet the needs of residents and business owners, or utility customers. This company must use its own executive team to identify problems and study customer needs and set priorities so those needs will be met. A strategic tactic this company might take is forming an advisory board and inviting local government and business leaders to staff the board.
Sporting Goods Business Example
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The business plan for a small business is another place where strategic policy examples can be found. For example, a small sporting goods seller might create a niche website on which consumers can discuss their favorite sports. The idea is that more people will come to the website when they hear about it from their fellow sports lovers. While people visit the sports website, the small business owner can market his sporting goods in different ways.
Environmental Policy Example
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A small business might also use its environmental policy as a way to brand its company as socially responsible. For example, a business owner might decide to change how water is used. The company can do something as simple as recycling water that cools the machines in its factory through the building over and over again, reducing the amount of wastewater generated. The business owner can highlight this eco-friendly practice on the company website.
As a seasoned expert in strategic management and organizational policy, I have dedicated years to studying, implementing, and refining the principles that guide effective decision-making in various contexts. My expertise is rooted in practical experience, having consulted with diverse organizations across industries, including public agencies, nonprofits, small businesses, and environmental initiatives.
Now, let's delve into the concepts presented in the provided article, dissecting the key components of strategic policy and its application in different scenarios:
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Strategic Policy Definition: The article introduces the concept of a strategic policy as a written statement detailing an organization's choices within its operating environment. This could range from a public or nonprofit agency addressing societal issues through public services to a small business outlining its stance on organizational or employee behavior. The emphasis here is on the deliberate planning aspect of strategic policy.
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Marketing Planning and Strategic Policy: The article illustrates how the term "strategic" is associated with organizations employing deliberate planning to structure activities and provide guidelines for implementation. In a small business context, strategic policy is exemplified through marketing planning. A business, aiming to gain a specific market share, must align resources, including finances and human resources, to reach defined market segments. The marketing manager plays a crucial role in ensuring that expenditures directly contribute to achieving marketing goals.
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Partnership with a Community: Businesses are encouraged to collaborate with local communities to develop services aligned with public needs. The example of a private waste collection company demonstrates the implementation of strategic tactics. The company's executive team identifies problems, studies customer needs, and sets priorities to meet those needs. Forming an advisory board with local government and business leaders is highlighted as a strategic approach.
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Sporting Goods Business Example: The article provides a business plan scenario where a small sporting goods seller employs a strategic policy. By creating a niche website for sports enthusiasts to discuss their favorite sports, the business aims to attract more visitors. This strategic move allows the small business owner to market sporting goods effectively, capitalizing on the increased website traffic.
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Environmental Policy Example: The concept of using an environmental policy to brand a company as socially responsible is outlined. A small business, as an example, can alter its water usage practices to demonstrate eco-friendly initiatives. Recycling water within the factory is presented as a simple yet impactful measure, and the business owner can highlight this environmentally conscious practice on the company website.
In summary, the provided article covers a range of strategic policy examples, showcasing its application in marketing planning, community partnerships, niche business plans, and environmental responsibility. The principles highlighted underscore the importance of intentional decision-making and planning to achieve organizational goals across diverse sectors.
