| Q. | |
| A. | It provides organisations with a clearer sense of direction and purpose |
| B. | It helps improve the political, economic, social and technological environment of the organisation |
| C. | It helps orientate management decisions to relevant environmental conditions |
| D. | It helps organisations be proactive rather than reactive |
| Answer» B. It helps improve the political, economic, social and technological environment of the organisation | |
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