PERSONNEL MANAGEMENT – HARD vs SOFT HRM APPROACH (2024)

There is no doubt that personnel are the most valuable assets of any organization.The human assets are the personnel, the employees who work for an organization. They are the key resources.They possess intellectual capital which is a source of competitive advantage.Intellectual capital is the accumulated stock of knowledge, skills and abilities that individuals possess, which the firm has built up over time through training and manpower development, and which has now become identifiable expertise.

People in different positions actually have different value.What makes them valuable is their knowledge, skills, maturity, experience and personal attributes which position them as valuable assets within the organization.A chief accountant for example, has specialized knowledge in accounting matters, budgeting, cash flow and financial management.With his knowledge and wealth of experience, he is able to provide the required accounting services the firm needs to maintain proper accounting records and manage the resources of the company efficiently.

An IT engineer on the other hand has his expertise in IT related matters.In a core IT firm, he provides specialized knowledge in his core technical functions and handles all activities related thereto.Thus, he provides a valuable professional service to the organization.A marketing manager will have adequate knowledge of the market.He should possess good marketing skills and be able to conduct market research and advise the company on competitive pricing of their products.

Looking at the respective functions of the accountant, engineer or marketing manager, we see each of them performing important but distinct roles towards achieving the overall corporate objectives. This makes each one of them valuable human assets.

Human assets in the corporate world cannot be sold to increase the company’s monetary value.Human assets are human beings and cannot be sold like physical assets to gain monetary value.On the other hand, companies do all they can to retain valuable human assets, that is, key personnel within the company.This can be achieved by providing enhanced reward or compensation package.

Hook (2010) states that ‘people are the most valuable asset a company can have’.This statement is very true and correct.People or employees in an organization are treated as assets rather than costs.They are regarded as a source of competitive advantage and as human capital to be invested in through the provision of learning and development opportunities.

Out of all the assets of production, people are indeed the most valuable.Boxall and Purcell (2003) suggest that, ‘human resource advantage can be traced to better people employed in organizations with better processes’.This echoes the resource-based view of the firm which states that ‘distinctive human resources practices help to create the unique competencies that determine how firms compete’. (Capelli and Crocker-Hefter, 1996).

In the competitive business world, you need human beings with the expertise to translate ideas into reality, to transform vision to actions, and to execute and implement the strategies, processes and decisions of the entrepreneur.Without the functions of human activities, the industrial complex will look like a graveyard. It is the human elements who will operate the industrial machines, drive the vehicles, do quality control, keep records and do all the essential things required to bring out the production of goods and services.

Even with the advent of technology, it has been proved that technology or machines can only assist human beings in the production process but cannot take the place of human beings completely.There are things that people can do that machines cannot do.Machines cannot think, while people can think and produce results.So, people are the most valuable asset any company can have.

Hard HRM advocate usage and treatment of the employees in a same manner as any other resource or factor of production while Soft HRM promulgate the importance of developing the human resource potential in order to encourage employees to pursue shared corporate goals.

Hard HRM ‘reflects a long-standing capitalist tradition in which the worker is regarded as a commodity.’Hard HRM is a business-oriented philosophy which focus is to treat people in ways that will derive the best value from them and thus achieve competitive advantage.It regards people as human capital from which a return can be obtained by investing judicially in their development.The idea of Hard HRM is that employees are just a means to an end.

Soft HRM has a better approach.It involves treating employees as valued assets, a source of competitive advantage through their commitment, their skills, quality and adaptability.The soft approach emphasizes the need to get the commitment of the employees through involvement, participative management, two-way communication and other means of fostering high level of commitment and trust within the firm.

In my opinion, the Soft HRM approach is a better method.Itis similar to McGregor’s Theory Y approach to scientific management - which encourages good and humane treatment for workers, training, motivation, conducive workplace, good lighting and ventilation, and attractive reward system. This approach always works better to get the best out of employees rather than the ‘carrot-and-stick’ approach.

Felix - 2021

PERSONNEL MANAGEMENT – HARD vs SOFT HRM APPROACH (2024)

FAQs

PERSONNEL MANAGEMENT – HARD vs SOFT HRM APPROACH? ›

Hard HRM treats employees as replaceable parts of the organization, focusing on performance and productivity, while soft HRM emphasizes employee relationships and engagement, focusing on their well-being and satisfaction.

What is the difference between hard and soft HRM approach? ›

Soft HRM is often understood in contrast to hard HRM. Where soft HRM focuses on the human element of work, hard HRM focuses on the work element of humans.

What is the soft and hard approach to traditional personnel management? ›

Human Resource Management (HRM) is the strategic approach toward acquiring, hiring, training, engaging, and retaining personnel. While soft HRM emphasizes that professionals are individuals with inherent ambitions and emotions, hard HRM treats people as commodities that exist to help the company meet business goals.

What is hard management vs soft management? ›

There is a continuum in management between “hard” and “soft.” The “hard” is the management that makes plans, sets up structures, and monitors performance. The “soft” is the people-friendly management based on emotions.

What are the key differences between personnel management and HRM? ›

The key difference between personnel management and human resource management can be seen in their approach to employees. While personnel management considers employees as tools, HRM specialists encourage organisations to view them assets that should be invested in.

Which HRM approach is the best? ›

The best fit approach believes Human Resource policies should align with business strategies. For the HR department, the focus should always be on fulfilling both the needs of the company and its employees. The best practice approach considers there to be universal HR processes that lead to success.

What is the difference between hard and soft resources? ›

Investors and individuals have different types of assets they can invest in, but the two main categories are HARD ASSETS & SOFT ASSETS. Hard assets are physical and tangible, while soft assets are intangible and subjective in nature.

What are the advantages of soft HRM? ›

Soft HRM practices, with their emphasis on employees as people, help your workers feel like valued members of your organisation. This is more than a 'feel good' – motivated workers are likely to be actively engaged and loyal, leading to less absenteeism and increased productivity and retention rates.

What is personnel management approach? ›

A branch of human resources, personnel management focuses on recruiting the right individuals to fit a position and supporting those already working for the company. This area also functions as a tool for evaluating the hiring process and gaining insight into employee satisfaction.

What are the disadvantages of hard HRM? ›

A disadvantage of hard HRM is lower staff engagement. Staff may not enjoy going to work as they have very little input into what and how business is done. Another disadvantage is higher absenteeism. If staff are not engaged at work, they may take more sick days.

What is the meaning of hard HRM? ›

abbreviation for hard human resources management: an employee management system in which workers are considered a resource that needs to be controlled in order to achieve the best possible profit and competitive advantage.

What are the features of soft and hard culture? ›

Soft vs. Hard Culture – In a Soft Culture the employees pursue their own personal goals and give less importance to the organisational goals. whereas, in a Hard Culture the employees consider more on organisational goal than of their own goals.

What is a soft approach? ›

The soft approach emphasizes the need to get the commitment of the employees through involvement, participative management, two-way communication and other means of fostering high level of commitment and trust within the firm.

What is the difference between personnel management HRM and HRD? ›

HRM deals with overall personnel management, whereas HRD specifically focuses on strategic planning to build a successful organization. Understanding the differences between the two will enable businesses to implement targeted policies and ensure that employees are managed as well as developed.

What is the difference between personnel HRM and HRD? ›

While the complete answer is somewhat complicated, the short version is that HRM is broadly interested in personnel management, while HRD is more narrowly focused on the strategic planning behind creating a thriving organization.

What is personnel management with an example? ›

Personnel management includes duties such as recruiting qualified candidates for open job positions. Recruiting is a primary area of personnel management. Finding the best and most qualified people for an open job position is essential to maintain company function.

What is a hard HR approach? ›

Hard HRM is a more traditional approach to people management, sometimes associated with human resource departments that treat employees as just another resource for the achievement of business goals. The main features of hard HRM include: employee appraisal systems that examine positive and negative performance.

What is the difference between hard and soft HRM PDF? ›

Comparison between hard and soft HRM approaches

Hard HRM treats employees as replaceable parts of the organization, focusing on performance and productivity, while soft HRM emphasizes employee relationships and engagement, focusing on their well-being and satisfaction.

What does hard HRM mean? ›

abbreviation for hard human resources management: an employee management system in which workers are considered a resource that needs to be controlled in order to achieve the best possible profit and competitive advantage.

What is the concept of hard HRM? ›

Hard human resources management, or hard HRM, is a staff management system in which workers are considered a resource that needs to be controlled to achieve the best possible profit and competitive advantage.

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