Our Purpose & Impact (2024)

FAQs

What is the sense of purpose of McDonald's? ›

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

But the most important skill you develop as a fast food employee is learning to work quickly and efficiently under pressure. “You have to navigate a fast-paced environment and the tight deadlines and expectations that come along with it: getting orders out on time, managing an influx of customers,” Boyd, 50, explains.

What matters to our customers, matters to McDonald's, so our vision for the future centers around five core values: Community, Inclusion, Family, Service and Integrity.

McDonald's mission statement is “to be our customers' favorite place and way to eat and drink.” Their vision statement is “to move with velocity to drive profitable growth and become an even better McDonald's, serving more customers delicious food each day around the world.”

We are helping transform food systems for the better, caring for our shared planet by reducing emissions, and adapting and safeguarding our ability to feed communities today and in the future. Packaging is important in reducing food waste.

Our Purpose & Impact

Here at McDonald's, our purpose is to feed and foster communities. When we say, “billions served,” we're not just talking about burgers.

Sample Answer: I'm interested in working at McDonald's because I love the fast-paced environment and enjoy interacting with customers. McDonald's is such an iconic brand that provides opportunities for growth and promotion from within.

Example Answer:

I believe that working at McDonald's will allow me to enhance my customer service skills while working in a fast-paced and dynamic environment. Additionally, I appreciate McDonald's commitment to community involvement and giving back, which aligns with my own values.”

In addition to its food offerings, McDonald's is also recognized for its iconic "Golden Arches" logo and its "I'm Lovin' It" slogan. The company is committed to sustainability, community involvement, and providing a positive experience for its customers and employees.

What are the 5 pillars of McDonalds? ›

A Global Well-Being Framework. Best practice sharing across our five well-being pillars: Physical, Emotional, Financial, Social and Workplace. Regular additions and enhancements to McDonald's benefits, offerings and resources for staff and Company-owned restaurant employees.

It's simple, really. McDonald's main aims are to serve good food for great value in a friendly, fun environment, as well as being a socially responsible company that provides good returns to our shareholders.

Our mission is to make delicious feel-good moments easy for everyone.

Growth Strategy

The Velocity Growth Plan, which was first introduced in 2017, is McDonald's customer-centric strategy that focuses on the key drivers of the business, namely food, value, and customer experience.

One of the cornerstones of McDonald's success is its unwavering commitment to consistency. Whether you visit a McDonald's in London, New York, Tokyo, or Buenos Aires, you can expect the same taste, quality, and experience. This consistency extends to every aspect of the business: Menu Standardisation.

McDonald's advertises for the same reason co*ke and Pepsi advertise: to keep their brand in the consumers' minds. Yes, we're all aware that they exist. But when it comes time to eat or drink something, they want you to think of them first. Of course, they also advertise to let people know of a new product or promotion.

At McDonald's, we're passionate about our food. We take great care that what we serve every day is safe, great quality, offers choice and is produced in a responsible way.

The enduring success of McDonald's can be attributed to its unwavering commitment to consistency, its ability to adapt to local tastes and cultures, and its dedication to innovation and adaptability. These three key factors have allowed McDonald's to maintain its status as a global fast-food giant for decades.