Consumers worldwide have cast their vote, and the results are in: Samsung has been elected the world's most popular brand in 2022, based on its BrandIndex score.
The South Korean electronics behemoth accumulated 127 points and succeeded in dethroning Google from the coveted summit. YouTube surpassed Netflix in reaching the top three with a BrandIndex score of 85 points. In addition, Samsung and Google were the only ones that ranked among the top 10 most valuable brands globally.
Tech titans hold the top
From Samsung to WhatsApp by way of Shopee, the first six positions in the popularity ranking were all occupied by tech brands - with the tail end of the spotlight being divided among auto (Toyota, Mercedes Benz), FMCG (Colgate), and retail (Lidl) players. A notable absence was that of the world's most valuable brand, Apple, suggesting that Samsung's less cyclical market share might be one of the MVPs in the popularity game.
FAQs
World's best brands according to consumers 2022
What is the most selling brand 2022? ›
A Full Breakdown of the Most Valuable Brands
| Rank | Brand | Sector |
|---|
| 1 | Apple | Tech & Services |
| 2 | Amazon | Retail & Consumer Goods |
| 3 | Google | Media & Telecoms |
| 4 | Microsoft | Tech & Services |
84 more rowsOct 27, 2022
Kantar BrandZ Top 10 Most Valuable Global Brands 2023
| Rank | Brand | Brand Value 2023 ($Mil.) |
|---|
| 1 | Apple | 880,455 |
| 2 | Google | 577,683 |
| 3 | Microsoft | 501,856 |
| 4 | Amazon | 468,737 |
6 more rowsJun 14, 2023
Interbrand list (2022)
| Rank | Brand | Brand value (US$ millions) |
|---|
| 1 | Apple Inc. | 482,215 |
| 2 | Microsoft Corp | 278,288 |
| 3 | Amazon.com | 274,819 |
| 4 | Google | 251,751 |
6 more rowsGlobal 500 2022
- Apple holds on to world's most valuable brand title with record valuation at more than US$355 billion, followed by Amazon and Google.
- New entrant TikTok named world's fastest-growing brand, up 215%, leading global revolution in media consumption.
The top 10 clothing brands in the world based on their brand value ranking in 2022 are Nike, Louis Vuitton, Gucci, Chanel, Adidas, Hermès, Zara, H&M, Cartier and UNIQLO.
What are the top 5 global brands? ›
Apple led the list with a brand value of around 502 billion U.S. dollars, followed by Microsoft, Amazon, and Google – each with brand values of over 250 billion dollars. Samsung closed the top five, at roughly 91 billion dollars in brand value.
What are top 5 brands? ›
Most valuable brands worldwide in 2024 (in billion U.S. dollars)
| Characteristic | Brand value in billion U.S. dollars |
|---|
| Apple | 516.6 |
| Microsoft | 340.4 |
| Google | 333.4 |
| Amazon | 308.9 |
6 more rowsApr 25, 2024
The Top 10 Most Popular Luxury Brands of 2024 (So Far)
- Louis Vuitton. Louis Vuitton, a stalwart in the luxury market, continues to lead in 2024. ...
- Gucci. In the world of luxury, Gucci stands as a beacon of innovation and eccentricity. ...
- Chanel. ...
- Hermès. ...
- Prada. ...
- Rolex. ...
- Dior. ...
- Yves Saint Laurent.
In the realm of luxury fashion, Gucci reigns supreme with a brand awareness of 90 percent, closely followed by Chanel and Dior. Prada, Louis Vuitton, Versace, Armani, and Dolce & Gabbana also hold court with brand awareness well over the 70 percent mark.
The Top 100 Companies, by Brand Value
| Rank | Brand | Sector |
|---|
| 1 | Amazon | Retail |
| 2 | Apple | Tech |
| 3 | Google | Media |
| 4 | Microsoft | Tech |
83 more rowsJul 24, 2023
Leading U.S. brands worldwide in 2024, by brand value (in million U.S. dollars)
| Characteristic | Brand value in million U.S. dollars |
|---|
| Apple | 516.58 |
| Microsoft | 340.44 |
| Google | 333.44 |
| Amazon | 308.93 |
6 more rowsApr 25, 2024
Global brands are brands that are recognized throughout much of the world. Companies intending to create global brands need to do the following: Identify the relative attractiveness of each market for your brand. Conduct attitude and usage studies in each country in which you are considering entering.
What are the most relevant brands? ›
Interestingly, only nine brands were able to maintain relevancy during the COVID-era ranking ( top decile of the research each year since 2020). These all-stars are: Android, Apple, Bose, Google, KitchenAid, Peleton, Spotify, Toyota, and USAA.
What is the number one selling brand? ›
In 2024, according to the source's ranking, Apple overtook Amazon's position as the most valuable brand in the world. The technology giant had an estimated brand value of about 516.6 billion U.S. dollars, while Amazon had 308.9 billion dollars worth.
What is the most sold product in the world? ›
What is the highest in-demand product in the world? Clothing is the most purchased item in the world. Whether its clothing for women, men or children, the industry is booming.
What is the biggest fast fashion brand in 2022? ›
In 2022, Shein was worth more than H&M and Zara combined
The company generated $23 billion in revenue last year, the Journal said. As of this writing, H&M's market cap was about $20.5 billion and Zara's parent company, Inditex, had a market cap of about $114 billion.
