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Promotion decision is used to find the appropriate and effective method to promote a particular product to increase the sales.
Integrated marketing communication (IMC) is a continuous effort to plan, execute and evaluate techniques for selling or advertising a product by using traditional and nontraditional methods of promotion.
Promotion decisions are made on the basis of characteristics. Such decisions help in target marketing of the product; this decreases the advertising expenses.
The source is the information which is introduced for the promotion while the feedback is provided by the consumer, which is evaluated and changes are made for promotion.
Special pricing strategy is mostly used for the promotion of the product. In this strategy, pricing is changed for a short interval of time.
Promotion mix is a combination of various marketing techniques, oriented to acquire a common target. It provides a structure for budget allocation for different elements of the promotional mix.
Direct marketing is a form of marketing in which a single customer is approached for advertisem*nt of the product.
It attempts to acquire and retain customers by contacting them without the use of an intermediary. The objective of direct marketing is to garner a direct response, which may take one of the following forms −
In these methods, the product is advertised directly to the potential customers by approaching them.
