Low-Cost Producer: Definition, Strategies, Examples (2024)

What Is a Low-Cost Producer?

A low-cost producer is a company that provides goods or services at a low cost. In general, low-cost producers utilize economies of scale to execute their low price-strategy. Consumers who are sensitive to price changes will more likely shop at stores that offer the lowest prices—especially if the good or service is relatively hom*ogeneous.

Low-cost producers have another option: To price the goods or services at the same level as their competitors and maintain a wider margin.

How Low-Cost Producers Work

A low-cost producer is capable of making a substitute good or providing a substitute service for a lower cost than other companies. They can price their goods on par with or just below the market, undercutting their competition. By doing so, companies can increase their market share and raise profits.

These goods and services are usually consumer staples which are in high demand. They tend to have readily available substitutes provided by many competitors in the marketplace. Consumer staples produced by low-cost producers generally include household items, cleaning products, food, beverages—any items that consumers cannot cut out. Specialty goods such as jewelry, high-end cars, and certain types of clothing generally do not have low-cost producers.

Unlike larger their larger competitors, many low-cost producers tend to concentrate on one or a few different consumer segments, which can help them keep their costs down, generate market share, and keep profits high.

Take supermarket chain Aldi, for example. Its footprint is much smaller than the average supermarket, yet it's still able to compete with its big-name rivals on a large scale. It offers a much smaller selection of goods, most of which are produced under its generic brand name, and the company is able to slash prices well below its competition. Walk through its aisles, and you'll notice they're stocked with items people tend to buy on a regular basis.

How to Become a Low-Cost Producer

The requirements to become a low-cost producer are great since there is quite a high barrier to entry in the market. Being this competitive in the market means raising capital or having enough in reserves to achieve economies of scale large enough to provide a distinct price advantage over competitors. This requirement is one reason why many companies are not able to be low-cost producers.

Becoming a low-cost producer has a high barrier to entry because it requires a great amount of capital.

Once this is achieved, companies will need to invest in technology that will keep production costs down, while boosting output. An important caveat is that firms need to ensure they keep up with demand and don't sacrifice their brand name.

Key Takeaways

  • A low-cost producer is a company that uses economies of scale to provide goods or services at a low cost.
  • These goods and services are usually consumer staples which are in high demand such as household items, food, and beverages.
  • Becoming a low-cost producer requires a large amount of capital and other technological advancements to boost production and cut down on costs.
  • Walmart is one of the world's most well-known low-cost producers.

Example of Low-Cost Producer

Walmart is likely the best example of a low-cost producer with massive economies of scale. The company operates about 11,443 retail locations under different banners in 24 countries. Walmart has several strategies in place making it impossible for its competition to keep up. It's able to bring down the cost of goods it sells by procuring and buying on its own. And because of its massive footprint, Walmart can exert a lot of control over its suppliers.

The company is also able to run distribution through a fairly inexpensive network and has invested greatly in its technology, keeping up to date with its customer base. Doing so gives the company an edge, allowing it to better cater to the consumers who shop in store and online.

Low-Cost Producer: Definition, Strategies, Examples (2024)

FAQs

Low-Cost Producer: Definition, Strategies, Examples? ›

A low-cost producer is capable of making a substitute good or providing a substitute service

service
The service sector, also known as the tertiary sector, is the third tier in the three-sector economy. Instead of product production, this sector produces services maintenance and repairs, training, or consulting. Examples of service sector jobs include housekeeping, tours, nursing, and teaching.
https://www.investopedia.com › terms › service-sector
for a lower cost than other companies. They can price their goods on par with or just below the market, undercutting their competition. By doing so, companies can increase their market share and raise profits.

What is an example of a low cost provider strategy? ›

Examples of companies that do this include Dell Computer, Amazon.com and Walmart. These companies all offer products that are pretty similar to other products in the marketplace, but they have lower costs. These low costs allow them to consistently capture higher profits than their competitors.

What is an example of low cost production? ›

3. Low cost production means the crop production that utilises less capital. It depends on the natural techniques and resources. For example, organic farming that depends on techniques like crop rotation, green manure, compost, and biological pest control.

What is a low cost product strategy? ›

Low-cost strategy enables the firm to sell its product/service with a lower price compared to its competitors because of lower costs of producing products/service; as a result of this, they win a competitive advantage in the industry.

What is an example of a focus low cost strategy company? ›

For this strategy to be successful, it requires that only one or two companies can be industry leaders in this position. For example, Walmart and Costco are leaders in the overall low-cost strategy. IKEA is a low-cost leader using a focused low-cost strategy, appealing to a particular segment of the overall market.

How do you create a low cost strategy? ›

In the low cost strategy, a company must have a thorough understanding of costs and how to continually reduce them. The company must be willing to standardize its offerings in order to manage costs, which implies that exceptions requested by prospective customers must be limited or excluded in order to keep costs down.

What is low cost provider strategy and differentiation strategy? ›

Low cost and differentiation are both competitive strategies for growth. They're attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs (and often, but not necessarily, on price) by driving your own costs to manufacture down.

What is a low cost business model? ›

In short words, the low cost business model is based on a strategy by which the business offers low prices in order to instigate demand thus, gaining market share.

What is low cost production factors? ›

This includes the costs of raw materials, labor, energy, and other expenses associated with the production process. Companies with low production costs are able to produce goods and services at a lower price than their competitors, which can make them more competitive in the market.

What are low cost no cost examples? ›

Low-cost/no-cost materials are material which require no cost or are available cheaply. These material my include, empty biscuit, cereal or shoe boxes, buttons, bottle caps, small and big carton, beads, beans, ice cream sticks, pieces of cloth, old newspaper and magazines, old socks, laces, shoe lace etc.

Is Amazon a low cost strategy? ›

Amazon aims to provide the best shopping experience by offering the lowest prices across Earth's largest selection. Low prices matter to customers—they always have and they always will.

Why use low cost strategy? ›

This is a strategy where businesses selling similar products in a given niche lower their prices in order to increase revenue and gain a competitive advantage. Instead of compromising on value or throwing already scarce money into improving a product, lowering costs is a better way of attracting customers.

What is a low price leader strategy? ›

A firm following a cost leadership strategy offers products or services with acceptable quality and features to a broad set of customers at a low price (Figure 5.3 “Cost Leadership”). This combination of an appropriate price and value is sometimes referred to as a strong value proposition.

What is an example of cost strategy? ›

Cost Leadership Strategy Examples

Some examples of this approach include: Walmart is a United States retail firm that has different discount stores in a total of 217 countries. It applies cost leadership strategies by selling its products at low costs to attract as many customers as possible for a bigger profit margin.

What are the 5 most commonly used strategic approaches? ›

Here are 5 approaches to use to gain competitive advantage:
  • A low-cost provider strategy. When products are the same consumers generally opt for the lesser-priced product. ...
  • A broad differentiation strategy. ...
  • A focused low-cost strategy. ...
  • A focused differentiation strategy. ...
  • A best-cost provider strategy.
Aug 15, 2019

What is low cost provider strategy HR? ›

This strategy involves achieving a competitive advantage by being the lowest-cost producer in the industry. It focuses on reducing costs through various means such as economies of scale, efficient operations, and tight cost controls.

What is low cost provider strategy in HR planning? ›

Low-cost Provider Strategy – the goal of this strategy is to provide a product or service at a price lower than that of competitors while appealing to a broad range of customers. Low cost strategy is centered on the capability of the company to produce and deliver products of competitive quality at lower costs.

Top Articles
Latest Posts
Article information

Author: Dean Jakubowski Ret

Last Updated:

Views: 6026

Rating: 5 / 5 (70 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Dean Jakubowski Ret

Birthday: 1996-05-10

Address: Apt. 425 4346 Santiago Islands, Shariside, AK 38830-1874

Phone: +96313309894162

Job: Legacy Sales Designer

Hobby: Baseball, Wood carving, Candle making, Jigsaw puzzles, Lacemaking, Parkour, Drawing

Introduction: My name is Dean Jakubowski Ret, I am a enthusiastic, friendly, homely, handsome, zealous, brainy, elegant person who loves writing and wants to share my knowledge and understanding with you.