L'Oréal Group : Our Purpose (2024)

FAQs

What is L'Oréal's purpose? ›

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

For this reason, L'Oréal Groupe created the “Sense of Purpose” campaign, a clear way to communicate our values and believes. At L'Oréal, we believe that we will create the future of beauty. And that future will be diverse and inclusive. The beauty of the future will be generous and committed.

I am passionate about fashion and beauty, and I believe that lorealette.com is the perfect place to pursue my interests. I am excited to learn from the company's professionals and to contribute to its success.

“Because We're Worth It” has since become symbolic with empowering women of all ages and backgrounds to believe in their beauty and sense of worth.

At L'Oréal, our six values are at the heart of everything. Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility are our guidelines. They are shared by our people everywhere. They shape our mindset.

It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.

We act to champion the cause of women and to strengthen the communities with which we engage. We act to protect the beauty of the planet by fighting climate change, respecting biodiversity and preserving natural resources. At L'Oréal, we share a common purpose to: Create the beauty that moves the world.

“Because You're Worth It” has given encouragement and reassurance to communities that have been historically ignored by the beauty industry. L'Oréal Paris has commissioned a diverse group of women to represent their brand and this slogan in the hopes of empowering women all over the world to recognize their value.

L'Oréal Paris is the world's leading cosmetics brand, making the best of luxury beauty available and accessible to everyone. From makeup and skincare to haircare and haircolor, our pioneering spirit leads our scientific excellence and restless innovation.

“I see this opportunity as a way to contribute to an exciting/forward-thinking/fast-moving company/industry, and I feel I can do so by/with my …” “I feel my skills are particularly well-suited to this position because …” “I believe I have the type of knowledge to succeed in this role and at the company because …”

Why do you think you want to join this company? ›

"I'm drawn to this job because of the opportunity for growth and advancement. I'm eager to learn new skills and take on new challenges, and I see this role as a perfect fit for my career goals." "I'm excited about the company's mission and values, and I believe in the work that you do.

The Group draws on over a century of expertise in cosmetics, backed by talented specialists and an in-depth understanding of consumers, underpinned by its remarkable insight into beauty cultures, needs, desires and aspirations.

The iconic slogan debuted in 1971. But in 2023, with more men using makeup, the world's biggest beauty company wanted a tagline that reflects its changing consumer base. A few years ago, L'Oréal began marketing beauty products to men with its Men Expert line; years later, other brands are following L'Oréal's lead.

Bettencourt Meyers and her family own more than a third of publicly traded L'Oreal. She has served on L'Oreal's board since 1997 and is chairwoman of the family holding company. She became France's reigning L'Oreal heiress in 2017 when her mother Liliane Bettencourt, then the world's richest woman, died at age 94.

L'Oreal's unique selling point is its commitment to research and development in the beauty industry, resulting in high-quality, innovative products. The company caters to a wide variety of consumer needs and preferences, providing a diverse range of beauty and cosmetic products for all consumer segments.

L'Oréal is the archetype of the “Beauty Pure Player” – nothing but Beauty, for all types of Beauty – and our unique expertise acquired over 110 years, allows us to understand, in extreme detail, the desires and aspirations of consumers all around the world.

The ELVIVE expert tip

At L'Oréal Paris Elvive, we are committed to fighting plastic waste in the bathroom, that's why close to 100% of our shampoo and conditioner bottles* are made from recycled plastic. Did you know that these bottles are ready-to-recycle too? Because our planet is worth it.

L'Oréal Paris has masterfully balanced aspiration with inclusivity in its branding strategy. While embodying an aspirational image associated with glamour and luxury, the brand has also championed diversity by featuring a wide range of ambassadors representing various ethnicities, ages, and backgrounds.