KFC (2024)

KFC (1)

About KFC

KFC, Kentucky Fried Chicken, is an industry-leading American fast-food chain. Its USP is chicken nuggets cooked on site, for consumption on the premises, to take away or on a drive-thru basis. KFC now boasts more than 250 outlets throughout France with the ultimate objective of 500 restaurants.

Key figures

  • Brand created in 1939;
  • more than 22,000 restaurants worldwide;
  • more than 250 restaurants in France;
  • a target of 500 restaurants in France 9 years from now.

The challenge

The ambition of optimal market coverage

To achieve its goal of 500 restaurants in France by 2029, KFC France decided to turn to GEOCONCEPT’s geo-marketing solutions to optimize its national development strategy. GEOCONCEPT’s Geoconcept Sales & Marketing solution enables the KFC fast-food chain to analyze its French restaurant outlet network efficiently and to enhance its new restaurant location studies.

The solution brought by GEOCONCEPT

For this project, KFC France decided to entrust GEOCONCEPT with implementing its Geoconcept Sales & Marketing geo-marketing solution and its report design and generation module.
The Sales & Marketing solution comes with numerous features for harnessing and distributing geographical and marketing data: location studies, targeting, territory management, reports… These GEOCONCEPT geo-marketing solutions enable the KFC Development department to obtain all the necessary information for optimal market coverage and a territorial grid that will ultimately enable it to achieve the desired 500 sales outlets in France.

Discover Geoconcept Sales & Marketing

"GEOCONCEPT helped us perfect our geo-marketing strategy and to understand our market thanks to a geographical approach to enriching and updating marketing data, with an accurate analysis of our network, customers and competitors. In a sector as competitive as ours, the Sales & Marketing solution rapidly became indispensable in creating an optimized distribution of our restaurant outlets and efficiently evaluating priority development areas."

KFC (2)

White paper: Commercial and logistical territory management

Definitions, methodology, analysis… This white paper aims to give you the keys to understand territory management principles and main interest for sales activities.

Download the white paper

Similar use cases

KFC (2024)

FAQs

What does KFC stand for? ›

KFC (also commonly referred to by its historical name Kentucky Fried Chicken) was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression.

What comes with a $20 fill up at KFC? ›

This chicken dinner deal includes 4 pieces of our mouthwatering fried chicken, 12 of our 100% white meat chicken nuggets, a side of our crispy Secret Recipe French Fries, 4 extra buttery, buttermilk biscuits and 4 dipping sauces of your choice - all at a great price!

Why did KFC change their name? ›

In 1991, the KFC name was officially adopted, although it had already been widely known by that initialism. Kyle Craig, president of KFC U.S., admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried".

Is KFC discontinuing popcorn chicken? ›

While some fans of the fast food chain will be upset that popcorn chicken is leaving the menu, fear not. Right now, only the Popcorn Chicken Combo, which comes with a small popcorn chicken, a small fries and a drink, will be removed. KFC is keeping those little mouth-poppers in store for KFC Famous Bowls.

Does Pepsi own KFC? ›

Back in the 70's up to the later 90's or early 2000's Pepsico did own all of these. They still own Frito-Lay but no longer own Yum! Foods which was made up of Pizza Hut, Taco Bell and KFC. Those were spun off into their own company which no longer has any real ties to Pepsico except for serving Pepsi products.

Who is KFC owned by? ›

Yum Brands Inc., is a restaurant company that owns quick-service chains Taco Bell, Pizza Hut and KFC, as well as fast-casual brand The Habit Burger Grill. It is headquartered in Louisville, Ky.

What does KFC do with their leftovers? ›

KFC Harvest Food Donation Program

Leftover food such as chicken, biscuits and hot sides are donated to people in need by way of local hunger relief organizations.

What is KFC's new deal? ›

The new meals include the $4.99 Meal for One, which comes with two pieces of chicken (drum and thigh), mashed potatoes and gravy, and a biscuit. There's also the Meal for Two, which comes with four pieces of chicken (drum, thigh, breast, wing) with mashed potatoes and gravy and two biscuits.

Is KFC owned by Israel? ›

Pizza Hut and KFC are both owned by the American corporation Yum! Brands, which is known for its investments in Israeli startups. Early on Wednesday, the store's famous Colonel Sanders logo was removed, hailed as a victory by the protesting boycotters.

Is KFC chicken healthy? ›

KFC CHICKEN IS OFTEN SERVED IN LARGE PORTIONS AND WITH HIGH-CALORIE SIDES. A small amount of chicken could theoretically be eaten in a well-rounded healthy diet, but KFC portions are far too large to support any healthy portion choices.

What items did KFC remove from the menu? ›

Yahoo Finance reports, the soon-to-be discontinued items include Kentucky Fried Chicken Wings, Popcorn Chicken Combo, Nashville Hot Sauce, Strawberry Lemonade, and Chocolate Chip Cookies.

What is the KFC most expensive item? ›

However, the most expensive single item on the menu is the bucket of 16 pieces of fried chicken for $39.99. KFC does offer some wraps that only cost three bucks, so it is possible to visit the Colonel without going into debt. For the most part, though, feeding yourself and/or the family at KFC is not cheap.

Why did KFC get rid of hot wings? ›

Each chicken wing came bone in and had the option for customers to add on a sauce for some extra flavor. The menu item disappeared in February of this year in American stores, but many international stores still offer the iconic KFC item. It is likely KFC discontinued the dish as it hoped to simplify menus.

What was KFC's original name? ›

KFC's original name was "Kentucky Fried Chicken." It was founded by Colonel Harland Sanders in 1952 in North Corbin, Kentucky. The name "Kentucky Fried Chicken" was chosen to reflect the Colonel's signature style of cooking chicken, which he had perfected over many years.

What is the KFC logo and why? ›

The logo of KFC represents the historical heritage of the company, depicting the portrait of the founder of the brand, Colonel Sanders. Harland Sander's image is accompanied by bold KFC lettering and a timeless and powerful color palette, composed of red, black, and white.

What is the KFC logo supposed to be? ›

The KFC logo entails a picture of Colonel himself smiling with a bright red chef apron and a red background. Also there are thick lines used to define his facial features to make him look as if he's popping out at you, which initially attracts people's attention.

What is the slogan of KFC? ›

The chain is well known for the "finger lickin' good" slogan, which originated in 1956.

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