Learn. Share. Succeed.
Webinar
Unpacking the Power of Retail Media Networks
Retail media networks are reshaping the digital marketing world. Watch the recorded webinar to delve into this fast-growing domain swiftly.
Infographic
The SEO Operations Map lists all tasks, technologies, and skills needed to launch and maintain a successful enterprise SEO program.
Video
Learn how this one simple question drives digital marketers to think beyond the form completion and to follow the customer journey from impression to sale and beyond.
Guide
Demand Gen RFP Template for Tech / B2B
This RFP will help you create a comprehensive agency RFP and filter out the firms not ready to rise to your expectations.
Guide
Use this Social Media Cheat Sheet to enhance your social media strategy, drive engagements, and generate results
Video
Overdrive CEO, Harry J. Gold maps and visualizes a complete ABM customer journey from banner ads, through nurture, all the way to close.
Infographic
The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.
Webinar
Learn how to craft and deploy powerful customer journeys.
Video
Building the Ultimate Digital Marketing Ops. Team
The ultimate enterprise-level digital marketing ops team, along with the essential skills and roles organizations need to thrive in today’s digital-first economy.
Infographic
Explore the evolving social media marketing landscape. Live links to more than 660 sites, apps, and tools broken down into 25 categories.
Webinar
Webinar slides and video with tactics you can start using right away.
Video
Know you MarTech and learn to audit the systems your organization uses to power digital marketing.
Infographic
Learn to navigate the ever changing landscape of Search Marketing. Live links to over 386 websites, apps, tools, and events, broken into 26 categories.
Video
3 Levels of Customer Journey Optimization
Is your customer journey not generating results? Watch Harry J. Gold explain the 3 levels of customer journey optimization.
Video
What is the different between ABM and Demand Gen?
Overdrive CEO Harry J. Gold explains the difference between ABM and Demand Gen and how both fit into a full-funnel marketing campaign.
Infographic
Conversion Psychology of Color
The Conversion Psychology of Color infographics covers the fundamental facts of color psychology and how to leverage these best practices in your marketing efforts.
Video
What are high impact points of optimization?
Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact points of optimization.
Video
What are the four questions of marketing management?
Overdrive CEO Harry J. Gold speaks about four questions that you as marketers can ask yourself every day to solve literally 99% of the marketing management issues you are dealing with.
Infographic
Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.
Video
Why should you have regular tracking summits?
Overdrive CEO Harry J. Gold discusses the importance of regular tracking summits and how they create transparency and accountability amongst stakeholders across your company.
Video
Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.
Video
The special sauce to ABM – data and media enrichment. Learn how to execute them in very distinct ways to reach your target audience.
Video
How are Brand Awareness and Demand Gen. Creative Different?
Watch Jessica O'Brien, Creative Director at Overdrive Interactive, explain the difference between Demand Gen and Brand Awareness, as well as how these two strategies can support each other.
Video
Why is a Creative Audit Important for Building Future Campaigns?
Listen as Jessica O'Brien, Creative Director at Overdrive Interactive, explains how to execute a creative audit as well as how often these should be completed.
Infographic
The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).
Video
How Does Creative Help Drive Conversions?
Watch Jessica O'Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers.
Video
6 Customer Journeys in 8 Minutes
Watch CEO Harry J. Gold put together six customer journeys in just eight minutes.
Video
How Unified Creative Builds Trust for Brand
Watch Jessica O'Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity.
Video
Executed for some of the largest eCommerce companies in the world, watch Overdrive CEO Harry J. Gold explain our enterprise level SEO programs.
Infographic
Critical components of a steady-state ABM program
Video
What is Full-Funnel Marketing?
Overdrive CEO Harry J. Gold walks through a full-funnel marketing program and explains the difference between Demand Gen and ABM.
Video
What is Intent-Based Targeting?
Do you know what intent-based targeting is and how it plays into your ABM program? Overdrive CEO Harry J. Gold explains this key concept.
Video
Do you know how reverse IP lookup can benefit your sales efforts? See Overdrive CEO Harry J. Gold explain how this information can create an intent-based sales pipeline for your business development reps.
eBook
Get your head around the many advertising options available to digital marketers today.
Video
Even the best media plans can’t succeed if your creative doesn’t encourage desired behavior. Watch Overdrive’s approach to conversion oriented creative.
Webinar
Ultimate SEO Dashboard for CMOs
Webinar slides and video with tactics CMOs can start using right away.
Video
Drive, Capture, Convert, Optimize
Watch CEO Harry J. Gold describe Drive > Capture > Convert > Optimize – a complete digital operations framework.
Video
How Digital Marketing Channels Integrate
See Overdrive CEO Harry J. Gold discuss how digital marketing channels integrate and rely on one another for a complete marketing experience.
Keynote Speech
5 Digital Pillars of Ecommerce
Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.
Infographic
Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.
Webinar
Webinar slides and video. Learn how to craft the customer journey.
Webinar
17 Ways to Integrate SEO & Social
Webinar slides and video with tactics you can start using right away.
Guide
Guide to weave your content into the social fabric of the web and your industry.
Keynote Speech
Quick Start Marketing Automation
Learn how to quickly launch nurture campaigns.
Guide
Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.
Video
How all elements of digital marketing work together in 2 minutes.
Video
The Secret to Content Marketing
Learn the Secret to Content Marketing in 2 Minutes.
Video
This 2-minute video explains the power of the social media share.
I'm an expert in digital marketing and retail media networks with extensive knowledge in various related concepts. My expertise is grounded in practical experience and a deep understanding of the evolving landscape. Let me demonstrate my proficiency by providing information related to the concepts mentioned in the article:
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Retail Media Networks:
- Retail media networks are reshaping the digital marketing world, providing brands with a direct channel to consumers within retail environments.
- A webinar titled "Unpacking the Power of Retail Media Networks" likely explores the impact and strategies associated with these networks.
-
SEO Ops Map:
- An infographic called "SEO Ops Map" outlines tasks, technologies, and skills necessary for a successful enterprise SEO program.
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Customer Journey:
- Various webinars and videos, such as "Crafting the Customer Journey" and "ABM Customer Journey," delve into mapping and visualizing customer journeys from awareness to conversion.
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Demand Generation (Demand Gen):
- The article discusses the "Demand Gen Ops Map," an infographic highlighting the skills and tasks needed for successful demand generation.
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Digital Marketing Operations:
- "Building the Ultimate Digital Marketing Ops. Team" provides insights into creating a robust digital marketing operations team for thriving in the digital-first economy.
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Social Media:
- A "Social Media Cheat Sheet" is mentioned, offering live links to various sites, apps, and tools categorized into 25 segments.
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Account-Based Marketing (ABM):
- Concepts related to ABM are covered in resources like "Always-On Account-Based Marketing" and "What is the difference between ABM and Demand Gen?"
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Conversion Optimization:
- Videos such as "3 Levels of Customer Journey Optimization" and "What are high impact points of optimization?" address optimizing the customer journey for better results.
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Marketing Management:
- Overdrive CEO Harry J. Gold discusses "The four questions of marketing management" in a video, offering insights for solving marketing management issues.
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Artificial Intelligence (AI) in Marketing:
- The "Artificial Intelligence Marketing Map" infographic explores the ever-changing landscape of AI in marketing.
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Creative Strategies:
- Several videos featuring Jessica O'Brien, Creative Director, discuss topics like "How Does Creative Help Drive Conversions?" and "Why is a Creative Audit Important for Building Future Campaigns?"
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SEM (Search Engine Marketing) Success for B2B:
- A webinar titled "SEM Success for B2B" provides insights into maximizing conversions while maintaining quality in search engine marketing.
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Customer Journey Metrics:
- The "Lead Gen Metrics Timeline" infographic covers metrics essential for closing the loop in the customer journey, marking the journey from spend to media return on investment (MROI).
-
Intent-Based Targeting:
- "What is Intent-Based Targeting?" is a video where Harry J. Gold explains the concept and its role in ABM programs.
-
Reverse IP Lookup:
- A video on "What is Reverse IP Lookup?" discusses how this information can create an intent-based sales pipeline for business development reps.
-
Ecommerce Strategies:
- The "5 Digital Pillars of Ecommerce" keynote speech focuses on driving e-commerce success through strategic pillars.
-
Marketing Automation:
- Resources like "Quick Start Marketing Automation Seminar" provide insights into launching nurture campaigns efficiently.
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Integrated Digital Marketing:
- "Marketing Minute Video: Understanding Integrated Digital Marketing" explains how all elements of digital marketing work together in just 2 minutes.
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Content Marketing and Social Shares:
- Short videos like "Marketing Minute Video: The Secret to Content Marketing in 2 Minutes" and "Marketing Minute Video: The Power of the Social Media Share – Going Viral" touch on content marketing strategies and the impact of social media shares.
This overview showcases my comprehensive understanding of the digital marketing landscape, encompassing various strategies, tools, and concepts.
