If Everyone is Selling, Who is Buying? (2024)

The Great Wealth Transfer has been historically known as the shift of assets from Baby Boomers to their heirs, which some estimate to be in the ballpark of $68 trillion over the next two decades.1 But, I’d like to share about a different transfer of wealth, one that all investors need to be aware of.

Where Did All That Money Go?

A client once posed this question after a significant market downturn. One day, the global stock market with worth x, and then it rapidly declines and is worth 30% less the next month. So, where did all that money go?

For such an astute question, I’m not ashamed to say that I didn’t have a good answer. But, here’s what I said.

Daily Valuations Pose a Problem

The stock market provides this unique way of valuing companies every single day, down to the penny. The problem with that is, as we’ve seen, those valuations can have drastic, short-term swings. Just as stock valuations can decrease quickly, they can also increase quickly. Therefore, it’s possible that “all the value” didn’t go anywhere, but is only taking a temporary break during a time or elevated uncertainty.

This is evidenced by what we often see after steep market declines; steep market rebounds. Can the global stock market truly appreciate by 30% in a month or two? On one hand, if you measure from the bottom after a 30% decline, sure it can. But you can also argue that it never truly lost its value to begin with.

Can There Be a Sale Without a Buyer?

In most cases, no. This means that when you sell your stock at a steep discount, someone is buying. The buyer could be another investor or a market maker.

Market makers can take the opposite side of a trade to provide liquidity for stocks that are listed on major exchanges. As stated by Investopedia.com in their article, “If Everyone Is Selling, Does Your Broker Have to Buy Your Shares From You,” just because a market maker might buy a stock that you’re selling, it doesn’t mean they are going to give you a good price.2 In fact, most market makers won’t purchase a stock unless they believe they can make a profit on it, which means prices will have to drop far enough for market makers to make a profit.

Stay on the Right Side of Every Transaction

This essentially means that every time you sell a stock or mutual fund at a steep discount, someone else, not you, is likely going to profit. So, why sell in the first place?

The best way to achieve investment success is to stay on the right side of every transaction. Don’t allow market makers, brokerage houses, and institutional investors or money managers with deep pockets to transfer your hard-earned money into their pockets.

Why You Need a Plan

Staying on the right side of every transaction might be easier said than done, but if you begin to understand some of these basic concepts, you can decrease your risk of locking in a poor transaction. I believe the best way to protect against a forced sale is to create a plan.

A good plan, especially for retirees or “near-retirees,” is one that provides plenty of liquidity, and liquidity that is free of market volatility risk. This could mean having a portion of your portfolio invested in money market funds, bond funds, CDs, etc. Of course, investing too much of your portfolio in investments with low expected returns could be detrimental, so balance is important.

Before the Next Crash

Will the next stock market crash occur in the fall of 2020? It’s impossible to tell. However, we happen to be in a unique point in time (post the March 2020 stock market crash and prior to the 2020 Election and next potential COVID-19 outbreak).

In other words, it’s an ideal time to review your investment plan so you’re not caught in a position that you’re forced to sell a stock or fund at a steep discount whenever the next crash does occur.

As always, speak to a licensed investment advisor, preferably a CERTIFIED FINANCIAL PLANNER™ professional for help with your specific situation. My encouragement to you and all investors is to stay on the right side of history and don’t become a victim of the next market-induced “Great Wealth Transfer.”

Sources:

1. CNBC.com; What the coming $68 trillion Great Wealth Transfer means for financial advisors; https://www.cnbc.com/2019/10/21/what-the-68-trillion-great-wealth-transfer-means-for-advisors.html

2. Investopedia.com; If Everyone is Selling, Does Your Broker Have to Buy Your Shares From You? https://www.investopedia.com/ask/answers/selling-bear-market-does-your-broker-buy-your-shares/

If Everyone is Selling, Who is Buying? (2024)

FAQs

Who is buying stocks when everyone is selling? ›

But there's one group of investors who charge in to buy when stocks are selling off: the corporate insiders. How do they do it? They have 2 key advantages over you and me that provide them the edge during uncertain times. If you follow their lead, you can have that edge too.

Should you buy when everyone is selling? ›

So, while some people may think that property isn't such a good buy anymore we agree with Warren Buffett's overall sentiment: Buying when everyone else is selling could be a very good idea, AKA the time when everyone else is fearful could be a very, very good time – in the best sense of the word – to be greedy.

What happens if everyone sells a stock? ›

If everyone were to sell, there is no market in that stock (or other assets) anymore until sellers and buyers find a price they are willing to transact at. When a stock is falling it does not mean there are no buyers. The stock market works on the economic concepts of supply and demand.

What happens when there are more sellers than buyers? ›

If there is a greater number of buyers than sellers (more demand), the buyers bid up the prices of the stocks to entice sellers to sell more. If there are more sellers than buyers, prices go down until they reach a level that entices buyers.

Who is buying in the stock market? ›

Investors and Traders

Those involved in the stock market include institutional investors, such as pension funds, mutual funds, insurance companies, and hedge funds, that manage large amounts of money and often have a significant influence over the market since they are trading in large volumes.

Who are you actually buying stocks from? ›

When you buy a share of stock on the stock market, you are not buying it from the company; you are buying it from an existing shareholder.

How to sell stock if no one is buying? ›

So what is the "market order" which the brokers say, that this order will get executed surely? as compared to limit order. If there are no buyers, then how will a market order be executed? Sale : If you select "Market Order" option, the stock is sold immediately at best available current price.

How does a stock price go up if nobody sells? ›

If nobody sells the stock and buyers are there putting the limit to buy the stock, stock price increases. If there is no seller and no buyer price of stock remains same. Price shall vary according to the demand.

How do you sell when no one wants to buy? ›

Focus on the emotion: 99% of the time people don't want to buy what you sell is because of the emotions attached to the purchase. You are not a want. Sooner or later — you're a necessity. So in your marketing — paint me a picture of how you help your customers get over the very thing they're afraid of.

Can you lose money in stocks if you never sell? ›

When the stock market declines, the market value of your stock investment can decline as well. However, because you still own your shares (if you didn't sell them), that value can move back into positive territory when the market changes direction and heads back up. So, you may lose value, but that can be temporary.

Who buys stocks when you sell? ›

In some cases, your broker sends your shares to the exchange floor where a “market maker” buys your shares and then works on finding a buyer.

When should you not sell a stock? ›

Here's a list of some of the situations in which it's inadvisable to sell your shares: Don't sell a stock just because its price increased. Winning stocks increase in price for a reason, and they also tend to keep winning. Don't sell a stock just because its price decreased.

How many times do buyers and sellers go back and forth? ›

“Normally, when it comes to pricing and getting a sale price, you're back and forth at most three times,” said Chris Ognek, a top-selling agent in Fredericksburg, VA who's negotiated over 400 real estate deals to date. “By that point, you've gotten the seller and the buyer to their breaking point.

Why are markets falling? ›

Stock market fall: This sharp fall in the Indian stock market is mainly due to the disappointing early trends in the Lok Sabha Election results, say experts.

Is there a buyer for every seller in the stock market? ›

The answer is basically that, yes, there is always someone who will buy or sell a given stock that is listed on an exchange.

Who are dip buyers? ›

Buying the dip is a strategy used by investors and traders that involves buying or adding to an existing long position of an asset during a period of downward price pressure, hopefully with the opportunity for the price to recover.

Why is everyone selling stocks? ›

An investor will often rebalance a portfolio by selling a stock that has significant gains and outweighs the rest of the portfolio. An investor might wish to sell a stock to book a loss for tax purposes or cash out to deploy in a competing investment, such as real estate.

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