How to measure the success of your strategic plan (2024)

Choose metrics carefully

The action plan you develop to support your business strategy should list the metrics you will track. These can be divided into milestones (the completion of a task or project by a certain date) and quantifiable performance measures (such as revenue and profit growth, for example).

The choice of milestones is unique to each business. Milestones can be such tasks as the launch of a website, purchasing a piece of equipment or a vehicle, hiring key staff or obtaining a business loan.

For performance measures (often known as key performance indicators or KPIs), there are many options. Choosing the right ones to follow can be difficult, but it’s important to decide carefully because these metrics will be the focus of effort in your company. Here are some tips on selecting and using these measures.

Tie to strategic objectives

Some metrics will be financial, such as profit, revenue and cash flow. You may also decide to track metrics related to marketing and/or sales goals (e.g., conversions, repeat business), operational efficiency (e.g., value creation index), safety (e.g., hours lost to injury) and environmental impact (e.g. energy use).

Your metrics should be clearly tied to your strategic objectives and move your employees toward the actions you want.

Keep it simple

Don’t overload staff with too many KPIs to track. Choose no more than four per department. It’s also important to train your team on how to track the metrics. Without training, the data may not be updated or monitored correctly, which could in turn jeopardize the implementation of your strategic plan.

Maintain up-to-date data

Be sure your measures include the latest data and are reported promptly within your company. This is the key to making them a source of feedback on your efforts and an early warning system for problems.

Use dashboards

Performance dashboards are an excellent tool for tracking your KPIs.

You can also periodically report progress to your team and stakeholders in a newsletter or strategic plan implementation report. Be sure to present data clearly using easy-t0-understand visuals.

You should also review your metrics more thoroughly at follow-up meetings held to discuss the implementation of your strategic plan. At these meetings, you can also review your choice of measures to make sure they provide useful information and stimulate the best results.

How to measure the success of your strategic plan (2024)

FAQs

How to measure the success of your strategic plan? ›

To measure plan success, first, define clear objectives aligned with project goals. Second, select appropriate key performance indicators (KPIs) to track progress and outcomes. Third, consistently collect and analyze data related to these KPIs to assess performance.

How do you evaluate if a strategy is successful? ›

How to evaluate strategies
  1. Establish standards. ...
  2. Measure performance. ...
  3. Analyze results. ...
  4. Make adjustments. ...
  5. Set goals. ...
  6. Internal consistency. ...
  7. Consistency with the environment. ...
  8. Appropriateness within your available resources.
Mar 10, 2023

How do you evaluate the effectiveness of a strategic plan? ›

The how: Evaluating your strategic plan in 5 steps
  1. Set clear metrics: Define what success looks like with specific, measurable goals.
  2. Gather your data: Look at your performance, gather feedback, and get the numbers.
  3. Compare reality to goals: How did you actually do compared to what you hoped to achieve?

How can you measure the success of your plan and make adjustments as needed? ›

To measure plan success, first, define clear objectives aligned with project goals. Second, select appropriate key performance indicators (KPIs) to track progress and outcomes. Third, consistently collect and analyze data related to these KPIs to assess performance.

How do you measure strategic performance? ›

SPM has four elements: (1) aligning and cascading strategic objectives down to day-to-day operational goals; (2) developing balanced scorecards for reporting; (3) making reporting easier and focusing on “metrics that matter”; and (4) testing and validating operational and strategic decisions.

How do you measure success? ›

One important internal factor to consider when measuring success is happiness and fulfillment. These two factors include pursuing your passion, having positive relationships, and having a sense of purpose. They're considered internal factors because your happiness is up to you—it comes from inside.

How to monitor a strategic plan? ›

Five Tips for Monitoring Strategic Plan Progress
  1. Facilitate an open, honest discussion. ...
  2. Avoid a high-stakes formal evaluative approach. ...
  3. Identify Metrics. ...
  4. Make plan adjustments when needed. ...
  5. Don't forget to celebrate wins.
Nov 1, 2023

What does a successful strategy look like? ›

Successful strategic plans require clear, measurable, purpose-driven goals and full team buy-in. That way, individuals can be motivated to embrace their role in reaching larger strategic goals that can make a company thrive.

What are key performance indicators in strategic planning? ›

Key performance indicators (KPI) have been identified as important items that monitor, at a glance, progress on the strategic plan. These indicators are all quantitative in nature and are measured annually, either at the beginning of each fall term or at the end of each fiscal year (June).

How do you measure the impact of a strategic plan? ›

The first step in measuring your impact is to define what you want to measure and how. Impact indicators are measurable and specific outcomes that reflect your strategic objectives and mission. They should be SMART: specific, measurable, achievable, relevant, and time-bound.

How do you evaluate strategic decisions? ›

This involves identifying the specific goals, objectives, and indicators that you want to achieve or measure as a result of your decision. These criteria should be SMART: specific, measurable, achievable, relevant, and time-bound. They should also be aligned with your vision, mission, values, and strategy.

How to measure success of a strategic plan? ›

Some metrics will be financial, such as profit, revenue and cash flow. You may also decide to track metrics related to marketing and/or sales goals (e.g., conversions, repeat business), operational efficiency (e.g., value creation index), safety (e.g., hours lost to injury) and environmental impact (e.g. energy use).

How will I measure my progress and success? ›

  1. 1 Set SMART goals. The first step to measure your progress is to set SMART goals. ...
  2. 2 Track your actions. The second step to measure your progress is to track your actions. ...
  3. 3 Review your feedback. ...
  4. 4 Celebrate your milestones. ...
  5. 5 Reflect on your growth. ...
  6. 6 Update your goals. ...
  7. 7 Here's what else to consider.
Jul 20, 2023

How to effectively measure strategic initiatives? ›

By defining your KPIs, setting targets, collecting data, analyzing results, communicating outcomes, and continuously improving, you can achieve your goals and ensure that your strategic plan is a success.

What makes a strategic plan effective successful? ›

Successful strategic plans require clear, measurable, purpose-driven goals and full team buy-in. That way, individuals can be motivated to embrace their role in reaching larger strategic goals that can make a company thrive.

How to track strategic plan progress? ›

Five Tips for Monitoring Strategic Plan Progress
  1. Facilitate an open, honest discussion. ...
  2. Avoid a high-stakes formal evaluative approach. ...
  3. Identify Metrics. ...
  4. Make plan adjustments when needed. ...
  5. Don't forget to celebrate wins.
Nov 1, 2023

Top Articles
Latest Posts
Article information

Author: Rob Wisoky

Last Updated:

Views: 5796

Rating: 4.8 / 5 (68 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Rob Wisoky

Birthday: 1994-09-30

Address: 5789 Michel Vista, West Domenic, OR 80464-9452

Phone: +97313824072371

Job: Education Orchestrator

Hobby: Lockpicking, Crocheting, Baton twirling, Video gaming, Jogging, Whittling, Model building

Introduction: My name is Rob Wisoky, I am a smiling, helpful, encouraging, zealous, energetic, faithful, fantastic person who loves writing and wants to share my knowledge and understanding with you.