How Did McDonald’s Build Its Sustainable Competitive Advantage? (2024)

How Did McDonald’s Build Its Sustainable Competitive Advantage? (1)

32 min read

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Jan 6, 2019

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A guy named Ray Kroc, aged 52, diabetic, with medical problems in knee and hip, who went to sell multi-mixer machines to McDonald brothers ended up purchasing the franchise rights for McDonald’s stores. Though he began with an aim to sell more multi-mixers through McDonald’s’ franchises, his thoughts transformed over a period of time, and finally, McDonald’s became his passion. In the next 63 years, McDonald’s network grew to nearly 35,000 stores in 119 countries.

How Did McDonald’s Build Its Sustainable Competitive Advantage? (2024)
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