Seminole Tribe of Florida
Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe.
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Hard Rock's Brand Pillars
We believe music is a language that brings the world closer together. It's part of our DNA.
From rockin' burgers to boozy milkshakes and everything in between, Hard Rock Cafe's menu is a crave-worthy experience accessible around the world.
It all began with out classic Hard Rock Tee. Now, our merchandising lines help our guests express themselves every day.
Starting with Eric Clapton's guitar, we choose to memorialize the greats - from past to present - on our walls.
Located in some of the most iconic locations around the globe, our monuments are recognizable by all.
They are what Hard Rock has been built on! Love All, Serve All, All is One, Take Time to Be Kind and Save the Planet.
