Disapproved Ads  |  Real-time Bidding  |  Google for Developers (2024)

FAQs

Disapproved Ads  |  Real-time Bidding  |  Google for Developers? ›

Ads are disapproved because they don't comply with one or more of the Authorized Buyers policies for advertising on the Google network. Authorized Buyers reserves the right to disapprove ads that breach any of these policies and to suspend entire accounts for certain violations.

Disapproved ad reasons. Google disapproves ads that either do not comply with content and creative policies or the requirements for third-party ad serving. These are the most common reasons an ad may be disapproved by Google.

Account suspensions because of Circumventing Systems policy violation can happen when: You have more than one Google Ads account for the same business. Your website was hacked and visitors were being redirected to sites different from the Final URL.

In the “Status” column of the ad you want to dispute, hover over the ad status, and click Appeal. Under "Reason for appealing," select Dispute decision or Made changes to comply with policy. Under "Appeal the following," select which ads you want to appeal. Click Submit.

**Make Necessary Changes:** After identifying the issue, take the necessary steps to address it. This might involve revising the ad copy to comply with policies, making changes to your landing page to improve user experience, or fixing any technical issues on your website that could have caused the disapproval.

Request another review of your ad if you believe that it was incorrectly rejected. If your ad rejection is successfully overturned, this will not count as an ad violation.

There are many challenges to learning Google Ads and creating a successful campaign. Some of the more common problems are failure to determine your audience and keywords correctly, difficulty describing what makes your business unique, missing information, and a website that doesn't work well on mobile devices.

Solution: Resolving a destination mismatch disapproval is a breeze! Simply identify the specific final URL that all your ads in that ad group should point to, and make sure that every ad, including the paused ones, directs users to that same final URL path.

There are several common reasons for Facebook ad rejection, including the use of banned words, violation of Facebook's advertising policies, non-compliance with community standards, unacceptable content, deceptive content, dangerous content, and more.

How to resolve Google Ads circumventing systems policy? ›

Google Ads Suspensions because of Unpaid Balance

Check the billing details and make sure they are correct. If you see an option to verify billing, follow the guidelines and complete it. Make sure you have completed the Advertiser Verification. Next, follow the suspension email and submit an appeal.

Fix your suspended account. If you believe there's been an error, and that you haven't violated our policies, submit an appeal. You can do this by navigating to the "Contact Us" link, which will direct you to the appeal form on the right side of your screen within your Google Ads account.

There is no limit to how many appeals you can submit to Google. However, it's not recommended to submit numerous appeals. The more appeals you make to a previously rejected appeal, the less likely your next appeal is to even be reviewed.

Unacceptable business practices

Examples: Enticing users to part with money or information under false or unclear pretenses, presenting a false identity, business name, or contact information. Charging users for products typically available for free. Sites that are "phishing" for users information.

Your image can be the wrong size, low quality, or have the wrong orientation. The fix for this Google Ads disapproval is simple: Change the image! If your image isn't up to Google's standards, you can swap it out for another one. Make sure the new image fits the guidelines, so you don't receive another disapproval.