Cost Advantage (2024)

Marketing dictionary

Cost Advantage

the competitive edge which can be gained by one company over another by reducing production or marketing costs or both so that it can offer cheaper prices or use excess profits to bolster promotion or distribution.

See: Absolute Cost AdvantageCost Leadership AdvantageMarketing Advantage

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Cost Advantage (2024)

FAQs

What are cost advantages? ›

the competitive edge which can be gained by one company over another by reducing production or marketing costs or both so that it can offer cheaper prices or use excess profits to bolster promotion or distribution.

What are examples of cost advantage? ›

Cost advantage can also be developed by locating a company's production facilities in areas where labor and other production costs are lower. For example, a company that manufactures clothing might locate its factory in a country where labor costs are lower than in its home country.

What is cost advantage and differentiation advantage? ›

Cost advantage is achieved when firms compete to reduce product and service costs. Differentiation advantage comes from a company's aim to use innovation to develop greater products and services.

What is the meaning of price advantage? ›

Price advantage is a commercial term that refers to the circ*mstance whereby a company is able to sell its goods or services at a lower price than its competitors.

How to obtain a cost advantage? ›

To gain cost advantage a firm has to go through 5 analysis steps:
  1. Identify the firm's primary and support activities. ...
  2. Establish the relative importance of each activity in the total cost of the product. ...
  3. Identify cost drivers for each activity. ...
  4. Identify links between activities. ...
  5. Identify opportunities for reducing costs.

What is the principle of cost advantage? ›

In economics, the principle of absolute cost advantage refers to the ability of a business to produce more, sell more of a good or service than competitors, using the same amount of resources.

What is an example of a differentiation advantage? ›

For example, a candy company may differentiate its candy by improving the taste or using healthier ingredients. Although its competitors have cheaper candy, they can't provide the taste that consumers may want from that specific candy company.

What do cost advantages usually result from? ›

Explanation: Cost advantages usually result from productivity in distribution. Productivity can lead to cost savings in various ways, such as through increased production efficiency, which allows firms to produce goods or services at a lower cost.

What are the sources of cost advantage? ›

The sources of cost advantage are varied and depend on the structure of the industry. They may include the pursuit of economies of scale, proprietary technology, preferential access to raw materials and other factors. A low cost producer must find and exploit all sources of cost advantage.

What is a significant cost advantage? ›

Cost Advantage

Companies with significant cost advantages can undercut the prices of any competitor that attempts to move into their industry, either forcing the competitor to leave the industry or at least impeding its growth.

What is average cost advantage? ›

The main benefit of the average-cost method is its simplicity, particularly for companies that deal with large volumes of very similar items. Rather than tracking each item and its individual cost, these figures can be averaged.

How do you use cost advantage in a sentence? ›

It viewed direct sales as an important cost advantage over competitors selling through retailers. The low-cost airlines also had an inbuilt cost advantage.

What is an example of a cost-benefit? ›

For example, if the total value of benefits is $80,000 and the total cost of program is $13,400, then the benefit-cost ratio would be =($80,000/$13,400) = 5.97:1 That means every dollar spent in this program generates $5.97 in gross benefits.

What is full cost advantages and disadvantages? ›

Advantages of full costing include compliance with reporting rules and greater transparency. Drawbacks include potential skewed profitability in financial statements and difficulties determining variations in costs at different production levels.

What is a cost advantage in supply chain? ›

A cost advantage is the competitive edge, or advantage, gained due to lowering a products or service's price point through economies of scale or other cost-reduction approaches.

What is cost and advantages of costing? ›

Meaning of Costing

It is a system of ascertaining costs. We follow certain rules and principles to guide us in this ascertaining of costs. Some such methods of costing to ascertain these costs are historical costing, standard costing, etc. Assigning variable costs according to the activity levels is direct costing.

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