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See Also
Strategic Management involves 3 steps: Planning, Execution & MonitoringFour Phases of Strategic ManagementTypes Of Policy: What Are The 4 Types Of Policy?5 Types of Strategic ManagementStrategic Areas for Consideration
The basic strategic variables for consideration as you make a plan for the future are products, services, customers, markets, finances, people, technology, and production capability. These are the areas of your business that you may continue as before or change, depending on your strategic goals.
Products and Services
What exactly are the products and services that you are planning to offer? What do they do to change or improve the lives or work of your customers? What is it about them that makes them clearly superior and the best choice for the customers that you are going after?
Customers
Who is your ideal customer, your perfect customer? What are the demographics of your ideal customer? What is this ...
