Business Policy - Definition and Features; Difference between Policy and Strategy (2024)


Definition of Business Policy

Business Policy defines the scope or spheres within which decisions can be taken by the subordinates in an organization. It permits the lower level management to deal with the problems and issues without consulting top level management every time for decisions.

Business policies are the guidelines developed by an organization to govern its actions. They define the limits within which decisions must be made. Business policy also deals with acquisition of resources with which organizational goals can be achieved.

Business Policy - Definition and Features; Difference between Policy and Strategy (1)

Business policy is the study of the roles and responsibilities of top level management, the significant issues affecting organizational success and the decisions affecting organization in long-run.

Features of Business Policy

An effective business policy must have following features-

  1. Specific- Policy should be specific/definite. If it is uncertain, then the implementation will become difficult.
  2. Clear- Policy must be unambiguous. It should avoid use of jargons and connotations. There should be no misunderstandings in following the policy.
  3. Reliable/Uniform- Policy must be uniform enough so that it can be efficiently followed by the subordinates.
  4. Appropriate- Policy should be appropriate to the present organizational goal.
  5. Simple- A policy should be simple and easily understood by all in the organization.
  6. Inclusive/Comprehensive- In order to have a wide scope, a policy must be comprehensive.
  7. Flexible- Policy should be flexible in operation/application. This does not imply that a policy should be altered always, but it should be wide in scope so as to ensure that the line managers use them in repetitive/routine scenarios.
  8. Stable- Policy should be stable else it will lead to indecisiveness and uncertainty in minds of those who look into it for guidance.

Difference between Policy and Strategy

The term “policy” should not be considered as synonymous to the term “strategy”. The difference between policy and strategy can be summarized as follows-

  1. Policy is a blueprint of the organizational activities which are repetitive/routine in nature. While strategy is concerned with those organizational decisions which have not been dealt/faced before in same form.
  2. Policy formulation is responsibility of top level management. While strategy formulation is basically done by middle level management.
  3. Policy deals with routine/daily activities essential for effective and efficient running of an organization. While strategy deals with strategic decisions.
  4. Policy is concerned with both thought and actions. While strategy is concerned mostly with action.
  5. A policy is what is, or what is not done. While a strategy is the methodology used to achieve a target as prescribed by a policy.

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Business Policy - Definition and Features; Difference between Policy and Strategy (2024)

FAQs

What is the difference between business policy and strategy? ›

A Strategy is a special plan made to achieve a market position and to reach the organizational goals and objectives, but Policy refers to a set of rules made by the organization for rational decision making. Many people have confusion regarding the two terms, but they are not alike.

What's the difference between policy and strategy? ›

Key Differences Between Strategy and Policy

The strategy is the best plan opted from a number of plans, in order to achieve the organisational goals and objectives. The policy is a set of common rules and regulations, which forms as a base to take the day to day decisions.

What are the features of policy? ›

Characteristics of good policies and why it matters
  • specific, relevant and applicable to the target audience.
  • in plain and understandable language so that they are easy to read and understand.
  • in line with the latest laws and rules.
  • clear on what the target audience can and cannot do.
  • well structured.
28 Nov 2022

What is the relationship between business policy and strategy? ›

Business policy is closely related to strategic management because the policies are essentially the strategies put into action. If the strategy calls for an increased market share, for instance, the business policies would be constructed to match this strategy.

What are the features of business policy? ›

Although different businesses may have different policies, any business policy has the same seven features. A business policy must be specific, clear, uniform, appropriate, simple, inclusive and stable.

What is a business policy? ›

Business policies are the guidelines developed by an organization to govern its actions. They define the limits within which decisions must be made. Business policy also deals with acquisition of resources with which organizational goals can be achieved.

What are strategies of policy? ›

A policy strategy focuses the work of your organization by aligning it with the policy objectives that you are pursuing. This can help drive the type of work your organization undertakes, direct how resources are used, and how you work with your partners.

What is strategy in business? ›

A business strategy refers to all the decisions taken, and actions undertaken by a business for achieving the larger vision. Knowing what business strategy is and how to execute it properly can help businesses become market leaders in their domain.

What comes first between policy and strategy? ›

First you formulate a policy which is the principles or the protocols to guide decisions and next we can make a strategy and finally a detailed plan to achieve the strategy.

What is the definition of a policy? ›

A policy is a set of ideas or plans that is used as a basis for making decisions, especially in politics, economics, or business. ... plans which include changes in foreign policy and economic reforms.

What is the definition of a strategy? ›

A strategy describes how the ends (goals) will be achieved by the means (resources). Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.

What is policy and its types? ›

Four types of policies include Public Policy, Organizational Policy, Functional Policy, and Specific Policy. Policy refers to a course of action proposed by an organization or individual.

Why is business policy and strategy important? ›

Business policies are an important tool to ensure that the business operates at maximum efficiency. Written in these policies is the blueprint for the whole organization's expected behavior, role, and reporting.

Why is policy and strategy important? ›

Organizational policies and strategy provide guidelines for action. Unfavorable and ambiguous policies or strategy may affect the functioning of the employees adversely and they may experience stress. Organization wide policies are designed to achieve major organizational objectives.

What are the benefits of business policy and strategy? ›

Policies help the firm to clarify its objectives, guide planning for future operations, aid subordinates in reaching operating decisions, facilitate overall coordination and control and act as yardsticks for evaluating the quality of executive decision-making and action.

What are the business features? ›

Concept and Characteristics of Business
  • 3.1 Economic Activity.
  • 3.2 Production or Trading of Good or Services for Sale.
  • 3.3 Sale or Exchange of Goods and Services.
  • 3.4 Regularity in Dealings.
  • 3.5 Profit Earning.
  • 3.6 Risk Factor.
  • 3.7 Uncertainty of Returns.
  • 3.8 Legal Activity.

What are the five features of business? ›

Characteristics of Business – 5 Characteristics: Sale Transfer or Exchange, Dealings in Goods and Services, Regularity in Dealings, Profit Motive and Risk or Uncertainty
  • Sale Transfer or Exchange: ...
  • Dealings in Goods and Services: ...
  • Regularity in Dealings: ...
  • Profit Motive: ...
  • Risk or Uncertainty:

What are the 4 types of policy? ›

The four main types of public policy include regulatory policy, constituent policy, distributive policy, and redistributive policy. These four policy types differ in terms of what their goals are, and who they impact or benefit.

What is a policy examples? ›

Examples include government policies that impact spending for welfare, public education, highways, and public safety, or a professional organization's benefits plan.

What are examples of business policy? ›

Examples of company policies include employee conduct policies, dress code, attendance policies, equal opportunity policies, and other areas related to the terms and conditions of employment.

What are the 3 types of strategy? ›

What Are the Three Types of Strategy- And How You Can Apply Them!
  • Business strategy.
  • Operational strategy.
  • Transformational strategy.

What are the five different definitions of strategy? ›

Mintzberg developed his 5 Ps of Strategy as five different definitions of (or approaches to) developing strategy. He first wrote about the 5 Ps of Strategy in 1987. Each of the 5 Ps is a different approach to strategy. They are Plan, Ploy, Pattern, Position, and Perspective.

What are the four steps in business policy and strategy? ›

The 4 Steps of Strategic Planning Process
  1. Environmental Scanning. Environmental scanning is the process of gathering, organizing and analyzing information. ...
  2. Strategy Formulation. ...
  3. Strategy Implementation. ...
  4. Strategy Evaluation.
4 Mar 2021

What is strategy and its features? ›

A strategy is the direction and scope of an organization in the long run. It helps an organization achieve an advantage over its competitors through an efficient configuration of resources. It also ensures that the market's needs are met along with the expectations of all stakeholders.

What is the role of strategy? ›

As overarching managerial discipline, strategy provides an integrative overview of the most important internal and external factors to be taken into account by an organization. Such overview helps to align the organization both internally as well as with its external environment. Strategy guides organizational action.

How do you develop a policy and strategy? ›

How do you define your strategy and develop your policy?
  1. Develop your enactment strategy. Identify the steps you and your partners will take to enact the policy. Your stakeholders can play an important role in this step. ...
  2. Develop and draft the policy. Start by trying to find pre-existing language for the policy.

What are the major kinds of strategies and policies? ›

Major kinds of strategies & policies
  • Growth. Growth strategies give answers to such questions as these: How much growth should occur? ...
  • Finance. ...
  • Organization. ...
  • Personnel. ...
  • Public Relations. ...
  • Products or Services. ...
  • Marketing.
12 Mar 2007

Why are definitions important in policy? ›

This is important as it allows the reader to see the Policy in a wider context and understand the rationale behind it. (2) This section is aimed at providing definition for terms that have particular meaning or have a need for some interpretation related to the particular policy (i.e. unique to that policy).

Why is policies important? ›

Policies provide guidance, consistency, accountability, efficiency, and clarity on how an organization operates. This offers members of the co-operatives guidelines and principles to follow.

What is the best policy meaning? ›

used to say that telling the truth is better than lying even when it is hard to do. He realized honesty is the best policy and told them what really happened to their car.

What is the definition of strategy PDF? ›

Definitions of strategy

Strategy is a rule for making decisions under conditions of partial ignorance whereas. policy is a contingent decision. Business strategy is the broad collection of decision. rules and guidelines that define a business' scope and growth direction.

What are the 3 policies? ›

The three types of public policies are regulatory, restrictive, and facilitating policies.

What is strategy with example? ›

A strategy refers to an organization's long-term goals and how it plans to reach them. In other words, it shows the path to achieve the defined vision. A tactic refers to the specific actions taken to reach the set goals in line with the strategy.

What are the benefits of strategy? ›

Strategy provides a vision of the future, confirms the purpose and values of an organization, sets objectives, clarifies threats and opportunities, determines methods to leverage strengths, and mitigate weaknesses (at a minimum). As such, it sets a framework and clear boundaries within which decisions can be made.

What is mission in business policy and strategy? ›

A mission statement is a concise explanation of the organization's reason for existence. It describes the organization's purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

What comes first a policy or a strategy? ›

First you formulate a policy which is the principles or the protocols to guide decisions and next we can make a strategy and finally a detailed plan to achieve the strategy.

What is an example of a business policy? ›

Examples of company policies include employee conduct policies, dress code, attendance policies, equal opportunity policies, and other areas related to the terms and conditions of employment.

What are the 4 types of business strategies? ›

What are the Types of Business Strategy?
  • Organizational (Corporate) Strategy.
  • Business (Competitive) Strategy.
  • Functional Strategy.
  • Operating Strategy.
7 Apr 2022

What is a strategy example? ›

Examples of business strategy

A business strategy is a plan that outlines how a company will achieve its goals. There are many different business strategies, but some common examples include cost leadership, differentiation, and focus.

What is purpose of business policy? ›

The purpose of policies is to help your organization tie together your mission, vision, values, and culture into clearly written and easily accessible documents for all employees to take to heart.

What are the 7 elements of strategy? ›

Here are the 7 basic elements of a strategic plan: vision, mission, SWOT analysis, core values, goals, objectives, and action plans.

What are the 5 strategies? ›

Mintzberg developed his 5 Ps of Strategy as five different definitions of (or approaches to) developing strategy. He first wrote about the 5 Ps of Strategy in 1987. Each of the 5 Ps is a different approach to strategy. They are Plan, Ploy, Pattern, Position, and Perspective.

What are the 5 business strategies? ›

Summary : There are only five business strategies: cost, quality, distribution, technology, and intellectual property (IP). All business strategies break down into these five, or some combination of them. As a general principle, focusing your organization on one is the easiest to execute.

What are the 8 strategies? ›

  • 8 Strategies Robert Marzano & John Hattie Agree On.
  • Strategy 1: A Clear Focus for the Lesson.
  • Strategy 2: Offer Overt Instruction.
  • Strategy 3: Get the Students to Engage With the Content.
  • Strategy 4: Give Feedback.
  • Strategy 5: Multiple Exposures.
  • Strategy 6: Have Students Apply Their Knowledge.

Why is business strategy important? ›

When leaders formulate a strategy, it helps them understand their strengths and weaknesses. This way, they can capitalize on what they are good at and improve on their weaker aspects. It ensures that every aspect of a business is planned. This means more efficiency and better and more effective plans.

What are the four main characteristics of strategy? ›

Furthermore, there are four basic characteristics of a successful strategy: goals that are simple, consistent and long term; profound understanding of the competitive environment; objective appraisal of the resources; and, effective implementation.

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