Blog - Ballantine (2024)

March 05, 2024 - Digital Marketing, Migrate

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing. Every business needs digital […]

March 05, 2024 - Digital Marketing, Migrate

In the world of manufacturing, having a sound digital marketing strategy is just as important for lead generation, brand awareness, and thought leadership as it is in any other industry. Specifically, successful digital marketing for the manufacturing industry allows organizations of all sizes to connect with their customers in a meaningful way, and not have […]

March 05, 2024 - Digital Marketing, Migrate

As a manufacturer, what will set you apart from your competitors? The answer is marketing. Effective digital marketing is critical in all industries, and the industrial manufacturing world is no exception. Your business needs clear industrial manufacturing marketing strategies in order to rise above your competition. How do manufacturers market their products? By using many […]

March 05, 2024 - Digital Marketing, Migrate

With as much content as there is floating around the World Wide Web these days, it’s no small feat to create share-worthy content that “goes viral.” If you maintain a blog on your website, then you may be wondering what makes content viral and how you can make your blog post go viral; after all, […]

March 05, 2024 - Digital Marketing, Migrate

Like all business sectors, the industrial and manufacturing industries have not been left behind in the digital revolution. An estimated 94 percent of B2B buyers report that they use the internet to search before deciding what to purchase. Considering that many organizations in the industrial and manufacturing sector will be targeting these prospects, the value […]

March 05, 2024 - Digital Marketing, Migrate

In the competitive landscape of manufacturing, digital marketing can be a game-changer. Here’s why. Introduction to Digital Marketing for Manufacturers: Manufacturing industries, like every other business sector, are becoming increasingly reliant on online platforms to reach customers, both existing and potential. This transition is not merely a trendy shift but a strategic move that […]

March 05, 2024 - Digital Marketing, Migrate

The Software as a Service (SaaS) industry is a niche yet competitive market, and a targeted inbound marketing strategy is a proven way to help your company stand out from the crowd. This blog post will give you some tips on how we handle digital lead generation for SaaS. But first, what is SaaS? SaaS […]

March 05, 2024 - Digital Marketing, Migrate

As the world continues to digitize, more and more businesses are taking their marketing efforts online. This shift is especially true for manufacturing companies. With the increasing demand for high-quality products and services, it’s essential for manufacturers to keep up with the competition and reach their target audience effectively. One of the most effective digital […]

February 09, 2024 - Direct Mail

In an age where digital noise is omnipresent, the charm and impact of direct mail in the insurance industry are experiencing a resurgence. Understanding how to leverage this tool can transform your marketing strategy, leading to more significant lead generation and return on investment. Let’s dive into the potent mix of direct mail and insurance […]

December 19, 2023 - Direct Mail

In today’s dynamic landscape of direct and digital marketing, it’s essential for business owners to stay ahead of the game. Finding efficient and cost-effective ways to enhance your marketing strategy is the key to success. This is where the integration of QR codes into your mail campaigns comes into play. It’s a simple yet powerful […]