B2B Social Media Strategy and Insights from the Leadtail Community - Leadtail (2024)

FAQs

What is B2B social media strategy? ›

B2B social media marketing is the use of social channels to market products or services to business clients and prospects. (B2B stands for business-to-business, as opposed to business-to-consumer or B2C.) Marketers at B2C companies use social channels to reach consumers and influence purchases.

Businesses getting great results and business wins are consistently doing three things: they have a plan for growing their audience, they have a plan for building trust and credibility, and they have a method for converting their social media audience into tangible leads or potential business partners.

It's about how well your content resonates, evidenced by the fact that posts with images see 2.3 times higher engagement, or how well you can improve your overall lead quality and conversion rates, a strategy 46% of B2B marketers swear by. And let's not forget, the engagement metrics (likes, shares and comments).

LinkedIn is the most popular social media network for B2B marketing. 92% of B2B marketers use LinkedIn as their preferred b2b social media channel.

Content pillars are what the name suggests: Foundational pieces of content that hold up your content strategy. They're also referred to as keystone content, tentpole content, cornerstone content, hub content (as in hub-and-spoke). Content pillars are the broader themes around which your content is structured.

The overall benefit of social media marketing is that it promotes sales. Even though most B2B sales don't take place online, social media aids in nurturing leads and identifying prospective customers. And then position your product to appeal to these prospects while building relationships with them.

If you want to build a successful digital marketing strategy, you'll need to know more about the four pillars. These are SEO, Content Marketing, Social Media and Paid Search.

What is the main KPI in social media for B2B companies? Engagement is a key social media KPI, reflecting that people are interacting with an account or specific content. Engagement can be seen in the number of likes, shares, comments and clicks per post.

Focus on Key Performance Indicators (KPIs)

Identify KPIs that are most relevant to your campaign objectives, such as lead quality, conversion rates, and customer lifetime value. In addition, you can regularly monitor and analyze these B2B marketing KPIs to gauge campaign performance.

How do you run a successful B2B marketing campaign? ›

The most vital success in B2B marketing is empathy - having a genuine understanding of who your ideal customer is and the pain points and challenges they face.

LinkedIn is one of the only social media platforms designed for a professional audience, so it should come as no surprise that it's the most widely used platform among B2B marketers.

LinkedIn Sales Navigator: LinkedIn is a powerful platform for B2B networking. Sales Navigator is a premium tool that allows you to find and connect with potential leads based on various criteria such as industry, company size, and job title.

B2B stands for Business to Business. Business to Business is the marketing of products or services to other businesses and organizations.

B2B and B2C social media marketing strategies often have different objectives. B2B companies aim to build brand awareness, showcase their expertise, generate leads, and create long-term relationships. B2C companies focus more on driving sales, boosting brand visibility, and cultivating customer loyalty.

Key Takeaways. Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain where one company will purchase raw materials from another to be used in the manufacturing process.

Business-to-business, or B2B, marketing refers to a business's process of promoting products and services to other companies to help them improve their operations.