7 diversification strategies for your investment portfolio (2024)

Diversification is a key part of risk management, with the goal to enhance and preserve your investment portfolio’s value.

Forinvestors, one of the most important considerations is how to manage portfolio risk.

Diversification is the practice of building a portfolio with a variety of investments that have different expected risks and returns.

The benefit of diversification in your investment portfolio

Diversification can help protect you against events that would affect specific investments.

As an example, let’s look at industry-specific risk found in energy stocks. If the price of oil falls, it’s possible that multiple corporations that work in gas and oil may see their share prices fall. If you’ve invested in industries aside from energy, that decline in value would likely have less of an impact on your portfolio.

Diversification does not guarantee returns or protect against losses and can help mitigate some, but not all, risk. For example, systematic risks – which include inflation, interest rates or geopolitical events – can cause instability in markets and affect the broader economy and market overall.

7 strategies to diversify your portfolio

1. Determine correlation

It’s important to consider the correlation between the investments in your portfolio.

Even if you own many different investments, if they all trend up or down together, your portfolio isn’t appropriately diversified. For instance, high-yield bonds often have a positive correlation with stocks. Therefore, a portfolio made up entirely of high-yield bonds and stocks is not well diversified.

2. Diversify across asset classes

Investing offers several asset classes to choose from, including:

  • Equities (stocks)
  • Fixed income investments (bonds)
  • Cash and cash equivalents
  • Real assets including property and commodities

These asset classes have varying levels of risk and returns, so including investments across asset classes will help you create a diversified portfolio. Diversified investment portfolios generally contain at least two asset classes.

3. Diversity within asset classes

Following are a few ways to diversify within an asset class.

  • Industry: If you invest in energy stocks, for instance, consider adding tech, biotech, utility, retail, and other sectors to your portfolio.
  • Fixed income investments (bonds): Look for bonds with different maturities and from different issuers, including the U.S. government and corporations.
  • Funds: While some funds track the overall stock market (known as index funds), other funds focus on specific segments of the stock market. If your goal is diversification, check what stocks your funds invest in to make sure you’re not overly exposed to one area or another.

4. Diversify by location

Asset classes aren’t the only way to diversify. It’s a good idea to consider location and global exposure.

For example, if you only own U.S. securities, your entire portfolio is subject to U.S.-specific risk. Foreign stocks and bonds can increase a portfolio’s diversification but are subject to country-specific risks, such as foreign taxation, currency risks, and risks associated with political and economic development.

5. Explore alternative investments

If you’re seeking additional diversification, assets such as real estate investment trusts (REITs) and commodities are potential options.

  • A REIT owns and operates properties, such as office buildings, shopping centers or apartment buildings. Owning shares in a REIT gives you the chance to receive a portion of the earnings of those businesses in dividends. Additionally, REITs are not strongly correlated with stocks or bonds.
  • Commodity investments are investments in physical goods, from gold to natural gas to wheat and even cattle. You can buy commodities directly or through a commodity fund.

6. Rebalance your portfolio regularly

Even the most diversified portfolio needs to be rebalanced. Over time, certain investments will gain value, while others lose it. Rebalancing is a negotiation between risk and reward that can help your portfolio stay on track amidst the market highs and lows.

There are certain situations that might trigger rebalancing, including market volatility and major life events. Read more about when to rebalance your portfolio.

7. Consider your risk tolerance

Your tolerance for risk can impact your approach to diversification. Generally, the longer your timeframe, the more you can weather short-term losses for the potential to capture long-term gains.There are a few questions that can help you determine your risk tolerance, and you’ll generally fall into one of three buckets.

  • Aggressive investors generally have time horizons of 30 or more years. With this flexibility, they have a higher risk tolerance and may allocate 90 percent of their money to stocks and just 10 percent to bonds.
  • Moderate investors, who have approximately 20 years before they need their money, generally allocate a lower percentage to stocks than an aggressive investor. For example, they may have 70 percent of their funds in stock and 30 percent in bonds.
  • Conservative investors,those who have little risk tolerance or will need their money in 10 or fewer years, may do a 50/50 balance between stocks and bonds.

Diversification is designed to help your investment portfolio generate more consistent returns over time. Review your portfolio to determine if it's appropriately diversified for your financial goals, risk tolerance and time horizon.

Whether you want to invest on your own or with personalized financial guidance, we have investing options to meet your needs.

7 diversification strategies for your investment portfolio (2024)

FAQs

What are some strategies for diversifying one's investment portfolio? ›

6 diversification strategies to consider
  • It's not just stocks vs. bonds. ...
  • Use index funds to boost your diversification. ...
  • Don't forget about cash. ...
  • Target-date funds can make it easier. ...
  • Periodic rebalancing helps you stay on track. ...
  • Think global with your investments.
Feb 8, 2024

What is an example of diversification of an investment portfolio? ›

Diversification is most often done by investing in different asset classes such as stocks, bonds, real estate, or cryptocurrency. Diversification can also be achieved by purchasing investments in different countries, industries, sizes of companies, or term lengths for income-generating investments.

What are the 4 primary components of a diversified portfolio? ›

A diversified portfolio will typically contain 4 primary components - domestic stocks, international stocks, bonds, and cash. Sometimes mutual funds will feature instead of international stocks. Domestic stocks - These will nearly always feature heavily in any given portfolio.

What is the best diversified portfolio? ›

A diversified portfolio should have a broad mix of investments. For years, many financial advisors recommended building a 60/40 portfolio, allocating 60% of capital to stocks and 40% to fixed-income investments such as bonds.

What is a good portfolio mix? ›

Many financial advisors recommend a 60/40 asset allocation between stocks and fixed income to take advantage of growth while keeping up your defenses.

What is the rule of thumb for portfolio diversification? ›

What Are the Rules of Thumb for Developing a Diversification Strategy? First, set aside enough money in cash and income investments to handle emergencies and near-term goals. Next, use the following rule of thumb: Subtract your age from 100 and put the resulting percentage in stocks; the rest in bonds.

What is a good example of diversification? ›

Here are some examples of business diversification strategies: Product diversification: A company that primarily sells clothing might expand into selling home goods and accessories. Market diversification: A company that sells only in the domestic market might expand into international markets.

What is the best example of diversification? ›

With diversification, a business can successfully cross-sell their products. For example, an automobile company famous for its car deals can also introduce engine oil or other car parts to an old market or cross-sell new products.

How to diversify portfolio by age? ›

The Rule of 100 determines the percentage of stocks you should hold by subtracting your age from 100. If you are 60, for example, the Rule of 100 advises holding 40% of your portfolio in stocks. The Rule of 110 evolved from the Rule of 100 because people are generally living longer.

What does a good investment portfolio look like? ›

A good way to minimize risk is by creating a diversified and balanced portfolio with stocks, bonds, and cash that aligns with your short- and long-term goals. From there, you can broaden your portfolio to include other assets like real estate or high-risk investments for an increased likelihood of higher returns.

How many funds should I have in my portfolio? ›

So, what's the ideal number of funds? Well, there is no right or wrong answer. It can depend on a number of factors including the number of funds you're comfortable monitoring in your portfolio, your investment objectives and risk appetite.

How to check if your portfolio is diversified? ›

In 10 stocks you will have 1 or 2 stocks from each major sector and that is enough diversification. If you try to have 4 or 5 stocks from each small and big sector then you will end up with having over diversified portfolio.

What does a strong diversified portfolio look like? ›

To achieve a diversified portfolio, look for asset classes with low or negative correlations so that if one moves down, the other tends to counteract it. ETFs and mutual funds are easy ways to select asset classes that will diversify your portfolio, but you must be aware of hidden costs and trading commissions.

How should I divide my investments? ›

A good way of allocation is to subtract your age from 100 – this should be the percentage of stocks in your portfolio. For example, a 30-year-old could keep 70% in stocks with 30% in bonds. On the other hand, a 60-year-old should reduce risk exposure, hence, the stock to bond allocation should be 40:60.

What is a 70 30 investment strategy? ›

A 70/30 portfolio is an investment portfolio where 70% of investment capital is allocated to stocks and 30% to fixed-income securities, primarily bonds.

What is a diversified investment strategy? ›

Diversification is the practice of spreading your investments around so that your exposure to any one type of asset is limited. This practice is designed to help reduce the volatility of your portfolio over time.

What are the three strategy options for pursuing diversification? ›

Diversification Strategies
  • Concentric diversification. Concentric diversification involves adding similar products or services to the existing business. ...
  • Horizontal diversification. Horizontal diversification involves providing new and unrelated products or services to existing consumers. ...
  • Conglomerate diversification.

What is the 3 way investment strategy? ›

To build a three-fund portfolio, invest in a total stock market index fund, a total international stock index fund, and a total bond market fund. These can be either mutual funds or ETFs (exchange-traded funds).

What is one easy way to diversify your investment portfolio is to buy? ›

Individual Asset Diversification

This can be as simple as buying the market index—the S&P 500 or the Russell 2000—to ensure a variety of high- and low-risk stocks across industries are equally represented in your portfolio. It can also mean consciously investing in industries that seem complementary to one another.

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