John Noels · Follow
4 min read · Jul 23, 2018
Marketing is concerned with the introduction and promotion of products and services to the potential customers. It plays a prominent part in an organization as everything from sales to success depends on it. Through marketing, a business can get a chance to be discovered and recognized by a large group of people and influence them to opt for its products and services. However, what actually drives consumers to choose a particular product over others is a question which is often overlooked by marketers.
Our marketing assignment help professionals believe that most of the selection process involved in buying is based on emotions and reasoning. Studying the consumer behavior not only helps marketers understand the past but even predict the future. The below-underlined marketing strategies influence the actions and decisions of a consumer.
1. Engage with your Audience Online and Offline
In this digital world, everyone is hyper-connected and consume content on multiple platforms and devices. Companies can start a conversation on various social media platforms and engage their audience in it. However, consumers have now become more skeptical of businesses and more cautious with their spending on a particular product or service. So, it is important to engage customers in conversations where they perceive your message and intentions as sincere. Also, businesses should inspire them to advocate their product and service on their behalf by engaging them offline.
2. Understand the Needs of your Potential Customers
To influence consumers’ decisions about purchasing a product or service, companies need to understand their requirements and identify how to deliver a marketing message that appeals to them. Many businesses believe that they can use social media to influence or change the way customers think. But they can only win over people by creating mobile-friendly content that fits their needs and preferences. If they are not sure what consumers are looking for, then they should directly ask them through various social media platforms or emails.
3. Apply the Golden Rule
Being attractive has its perks, and it can increase a business’ likability and its trustworthiness. Striking website design has the power to influence customers and compel them to buy products and services of a particular company. Out of some of the most fantastic design techniques that are used to make a website look captivating, one is the Golden Ration. It is a design concept that is concerned with proportions in areas, such as art, design, and architecture. It can be used to work out the most visually appealing font size, proportions, margins, column widths, and line heights.
4. Use the Foot-in-the-Door Technique
This concept is used to increase compliance rates and influence consumers to make a purchase decision. In simple words, it is a tactic that aims at getting a person to a bigger request by making them agree to a modest request first. Businesses use these techniques to influence consumers behavior by asking them for something small in the first place. If they comply with their first small request, then they will be more likely to feel obliged to act consistently to the next and more significant request. So, by using this compliance tactic, companies can make the customers opt for their products and services.
5. Be Available 24/7 for your Customers
If companies want to influence consumer behavior, then they need to focus on making emotional connections with them through positive customer experiences. And that’s possible when they are available for their consumers twenty-four hours a day, and seven days a week to resolve their queries. A study found that 42% of customers who complain on social media platforms expect a response within 60 minutes. Further, 57% expect the response time at night and on weekends.
So, these were a few strategies that businesses can use to influence consumer behavior and make them choose their product or service over others. Since we are living in the digital world, more focus should be made on online marketing strategies than offline because people are good at tuning out brand-related content on social media platforms, like Facebook, Twitter, and LinkedIn.
Summary
Every business uses some marketing strategies to promote its products and services. This article brings you a few workable approaches that will help you in influencing the purchasing decisions of your customers.
Author’s Bio
An academic writer at Instant Assignment Help, John formerly used to work as an education blogger for various leading publications. When he’s not writing, he’s capturing nature through his camera. Often, he can be found playing guitar and cello.
